Posts Tagged ‘Linkmedia 360’

‘Search Starts Here’: Print Directories in a Multi-Platform World

Thursday, April 18, 2013

In today’s increasingly digital world, print directories still play an integral role in a comprehensive local media strategy, according to our expert panel.

Emil Morales, senior vice president at TNS and panel moderator, kicked off the session by showcasing TNS study results indicating print Yellow Pages extends the reach of other local media. The data show consumers use print Yellow Pages in conjunction with all other types of local media prior to and following the decision to buy – a clear opportunity for our industry to bundle print and digital products.

“There’s a lot of great news to share about the print Yellow Pages story,” according to Matt Centofanti, director National Marketing at YP. “[Print] is not dying on schedule.”

Matt discussed the strong volume of call counts and the high return on investment advertisers receive from print directories. Matt said ROI for print ads is 13:1 and that call volumes are up 8% year-over-year, generating 35% more calls for existing customers, according to CRM Associates’ latest study.

Matt also talked about the significance of knowing your ideal customer, stressing that formany traditional Yellow Pages categories with desirable demographics like baby boomers and seniors, print Yellow Pages is still driving leads.

Eric Webb, president of Marquette Group, focused on the importance of “a print and” strategy, noting that advertisers should consider print along with other media options.  Eric said demonstrating media value based on population alone is insufficient given that deeper demographic variations may exist among markets.

Dave Wolf, managing partner at Linkmedia 360, said the challenge facing print is the fragmented media environment with numerous competing products and platforms available for advertisers to reach consumers. Dave talked about opportunities to supplement a digital advertising plan with print Yellow Pages rather than print being the primary medium.

 

LSA Annual Conference Welcomes Influential Speakers from Google, Groupon, YP and more

Tuesday, March 5, 2013

The speakers and panelists coming to our 2013 “Search Starts Here” Conference in Las Vegas include experts, veterans and thought leaders from all areas of the local search space. The biggest names in digital, mobile, social and print media will discuss many strategic and tactical topics that are driving the local search industry forward.

In addition to the great keynote speakers from Solocal Group (formerly PagesJaunes Groupe), Facebook and CityGrid, here are some more exciting subjects and speakers you can’t afford to miss:

SMB State of the Union
Greg Sterling (Opus Research)
Neal Polachek (Industry Observer)

Making Transformation Happen
Paul Plant (Radicle Consulting)

What’s Working in Mobile
Tim Garcia (Moasis)
Dan Hight (xAd)
Tae Kim (Google)
Michael Rubin (YP)

State of the Industry
Bill Dinan (Telmetrics)
Neg Norton (Local Search Association)

Print Directories in a Multi-Platform World
Matt Centofanti (YP)
Eric Webb (Marquette Group)
Dave Wolf (Linkmedia 360)
Emil Morales (TNS)

Sales Differentiation in a HYPER Competitive Selling Environment
Bob Sanders (AXIOM)

Building the “Local Commerce Operating System”
Ethan Anderson (MyTime)
Dave Gilbertson (Constant Contact)
Sean Harper (Groupon)
Bob  Gregerson (hibu)

Finally, as announced earlier, we also have some great workshops and breakout sessions with Yelp, Yext, edō, Supermedia and many more.

To learn more about all of our impressive speakers, visit our Speakers Page and don’t forget to check out the agenda for all the great content planned for the conference.  Register today and we will see you in Vegas!

CMR News: National Yellow Pages Media LLC Rebrands as Linkmedia 360

Thursday, May 27, 2010

Following the many exciting updates shared at the YPA 2010 conference last month in Las Vegas, it is great to see that transformation continues to sweep across the industry – including the CMR community.

Ohio-based National Yellow Pages Media and YellowWord Interactive reached out to notify us that they’ve just rebranded as Linkmedia 360.

“We are really excited to announce our new company name, Linkmedia 360,” writes Managing Partner/Owner David Wolf, “Our top priority is to be a one-stop directional media and lead gen shop for businesses.   In order to do that, we’ve moved beyond traditional yellow pages solutions to provide a 360-degree link connecting advertisers, media and consumers.”

The company is also working to launch a new expanded website: www.linkmedia360.com.

If your company has news to share – please let us know!