Posts Tagged ‘Local Search Association’

Day 3 at LSA|14 Features The Woz, Ad to Action Awards, comScore and More!

Tuesday, April 15, 2014

After the Idea Labs and networking on Day 1, and the great sessions planned for Day 2, there is a lot to look forward to on the third and final day of the 2014 Local Search Association Conference. You won’t want to miss all the great speaker and panel sessions planned, as well as the inaugural Ad to Action Awards ceremony. Here are the planned highlights for April 29th:

Steve Wozniak, Co-Founder, Apple
“The Woz” is a Silicon Valley icon who knows a thing or two about innovation. He will discuss the intersection of future technologies, his favorite new products and his predictions for mobile and wearable devices. In addition, the Woz will highlight the local marketing opportunities resulting from these new technologies for both national brands and SMBs.  His session alone will be worth to trip to Huntington Beach!

Gian Fulgoni, Executive Chairman/Co-Founder, comScore
The rapid adoption and use of mobile devices is changing the face of digital marketing. Consider for example that more than 50% of time spent on the Internet now occurs via mobile access. In this presentation, Gian Fulgoni will review the latest statistics showing how consumers are conducting local search today, with a particular focus on the use of mobile devices and the implications for marketers and publishers.

Ad to Action Awards Ceremony
We recently announced the finalists for our first ever Ad to Action Awards. During the awards ceremony, join us for drinks, food and networking as we celebrate innovation in local advertising.  We will be showing a video highlighting each winner and featuring interviews with our judging panel on why they chose each solution.

Other Noteworthy Sessions

  • “Local’s Coming Data Revolution” (Retailigence, Placemeter, Placed)
  • “Emerging Start-Up Tech in the Local Media Space” (Google)
  • “From Traditional Yellow Pages to the Consumers’ Online Arena” (Zap Group Ltd.)
  • “Redefining the Experience of Buying and Selling at the Local Level” (Solfo, Saatchi Art)
  • “Utilizing Local Media Data for Sales and Marketing Efforts” (Burke)
  • “Back to the Future” (Solfo, BuzzBoard, Opus Research)

For more details, see our full agenda page. And if you haven’t already done so, register now for LSA|14!

Mobile Goes Universal: New Survey Shows Older Generations Embrace Mobile as Local Shopping Companion

Monday, April 14, 2014

Conventional wisdom tells us that younger generations trump older generations in their use of mobile devices during the local purchasing process. While teenagers use their smartphones at every opportunity to find local businesses, read reviews and scan deals, their parents and grandparents rarely rely on their devices to take advantage of what is increasingly available via mobile, right?

Maybe not. According to the results of a new consumer survey conducted by Thrive Analytics and released today by the Local Search Association, older generations — including Boomers and Seniors — are embracing mobile as a local shopping companion.

Local marketers should take note of the growing importance of mobile across all age groups, including Boomers and Seniors, and the various ways in which mobile usage and preferences are uniform across generations.

Take a look at our infographic below overviewing our survey results, and then head over to Search Engine Land to read my analysis of the key takeaways from this study.

Older Generations Embrace Mobile as Local Shopping Companion from Local Search Association

Top 5 Local Ad Stats of the Week: Reputation Management

Friday, April 11, 2014

A few weeks ago we shared stats that highlighted the importance of ratings and reviews for local search as well as the impact ratings and reviews have on consumers.  Along those same lines, today’s stats examine the importance of managing and monitoring reviews, social media pages and other venues where consumers can freely provide feedback.

While these online venues make it easy to connect with local consumers, they also make it easy for a business’ slip ups to be more visible.  For this reason, reputation management is critical in order to leave a positive impression on existing and potential customers.

Here are some compelling stats the highlight the importance of managing a business’ online reputation:

  • 95% of unhappy customers will return if an issue is resolved quickly and efficiently. (People Claim)
  • Over half of brands (55.5%) do not have an effective strategy in place to deal with negative comments on social networks. (Social Media Marketing University)
  • 7 in 10 survey respondents indicated that a brand’s response to an online consumer review changes their perception of a brand. (Bazaarvoice)
  • 68% of SMBs don’t spend any time monitoring for online reviews. (Yodle)
  • Just 40.5% of SMBs consider websites with customer opinion to be very or extremely important. (BIA/Kelsey)

Be sure to check back next week for our next edition of Top 5 Local Ad Stats of the Week. Have a great weekend!

Day 2 at LSA|14 features speakers from Bing, Google, JiWire, PlaceIQ and more!

Tuesday, April 8, 2014

You saw the exciting activities, events and Idea Labs set for Day 1 of our 3-day jam-packed event, April 27-29 in SoCal.  Now let’s take a look at some of the highlights for Day 2 of LSA|14:

Main Stage Sessions

  • Kristen Coit, Head of Directories and Web Hosting (Google)
  • The Cross-Screen Opportunity (Mobile Media Summit, Digitaria)
  • Making it Easy for Small Businesses (Bing)
  • Measuring Real World Results from Mobile Ads (xAd, JiWire, PlaceIQ, YP)
  • National Advertiser Perspective (VCA Animal Hospital)
  • How Digital Offers & Couponing Help Customers Find Locations (Street Fight, Retale, Wanderful Media)
  • Global Leadership Panel (YP, Sensis, Zap Group, Trudon Ltd., Radicle Consulting)

For a list of all the sessions and descriptions of each, visit the Agenda Page.

New Member/Partner Member Yacht Cruise (invitation only)
This exclusive networking event will take place on board the Ambassador yacht for a few hours of cruising the coast.  Sponsored by Thrive Analytics and Local Market Launch, this will be a great way to make new connections while taking in the beautiful scenery of Southern California.

Findability: Discovery and the Real Value of Content in Local Search
While enjoying breakfast, hear about the differences between consumers looking for a specific branded product, service or provider versus consumers looking without a product, service or provider in mind. The latter is how the vast majority of searches take place and represents a true growth opportunity in local search online and also the vast majority of the searches taking place. Local Market Launch will explore what content is important, how to produce it, who in or outside the organization should produce it and where it should be distributed to address this market opportunity.

For more details, visit our Agenda Page – and if you haven’t already done so, register now for LSA|14!

Top 5 Local Ad Stats of the Week: Ecommerce

Friday, April 4, 2014

According to a study conducted by UPS, 70% of online shoppers prefer to shop their favorite retailer online.  The growing popularity of online shopping has completely transformed local retail and just as big brands have developed robust ecommerce platforms, small retailers are seeing the value as well.

The online shopping space is becoming a great way to bridge the gap between the online and offline worlds.  In a recent blog post, LSA’s Wesley Young discussed delivery alternatives for online purchases that lower the cost for consumers, and also have the capability of generating in-store visits, creating another opportunity to sell.

Here are some compelling ecommerce stats that have major implications for local retailers:

  • 94.6% of SMB ecommerce websites lack a shopping cart, prohibiting them from transacting business on the website. (vSplash)
  • Among consumers surveyed, 59.5% have completed a local purchase of merchandise or services online within the last six months. (BIA/Kelsey)
  • Half of consumers believe the best thing retailers can do to improve the shopping experience is to better integrate in-store, online and mobile shopping channels. (Accenture)
  • According to a Q4 2013 study, 73.2% of visits to online shopping sites come from PC users, as opposed to 14.6% and 12.2% from tablets and smartphones, respectively. (Monetate)
  • Half of respondents said it was important for retailers to offer in-store pickup for online purchases. (Forrester)

Be sure to check back next week for our next edition of Top 5 Local Ad Stats of the Week. Have a great weekend!

LSA|14 Kicks Off with Sessions Featuring Sightly, YP, Chatmeter, and more!

Wednesday, April 2, 2014

We’re just 25 days away from the start of the 2014 Local Search Association Conference in Huntington Beach, California!

Our three-day, jam-packed agenda focused on all things local begins on Sunday, April 27th with a full day of group activities, Idea Lab sessions, and an opening cocktail party.

Group Activities (7:00 a.m. – 11:00 a.m.)
Given the beautiful scenery and plethora of things to do in SoCal, we are helping coordinate a variety of optional morning outdoor activities.  You will have the opportunity to take advantage of a round of golf, surfing lessons or a bicycle tour along the coast.  These are great opportunities to get some exercise and make for a fun way to hold a business meeting with colleagues or partners.

Idea Lab Sessions (12:30 p.m. – 3:00 p.m.)
The Idea Lab sessions are intimate, smaller focus groups that dive into topics that are impacting the local space. Bring a pen and paper because these sessions are sure to provide you with the strategic and tactical insight you have come to expect from our event. Sessions include:

12:30 p.m. – 1:15 p.m.

  • 4 Ways Reputation Management Drives Growth and Profitability (The Berry Company, Chatmeter, VendAsta Technologies)
  • Taming the Content Monster (Amdocs)

1:20 p.m. – 2:05 p.m.

  • Big Brand to SMB: Maximizing ROI with Customized Local Strategies (YP, Balihoo, Mediative, Market Authority)
  • The Ins and Outs of Starting Your Own Digital Agency (The Search Agency, Beyond Private Label, Search Influence)

2:10 p.m. – 2:55 p.m.

  • The Advantages of Being Vertical (Wanderful Media,, BuzzBoard, Opus Research)
  • What’s Your Multi-Screen Local Video Strategy? (Sightly)

Opening Cocktail Reception (5:30 p.m. – 7 p.m.)
After you get your blood flowing from the morning activities and you stimulate your mind at the Idea Labs, join the rest of the conference attendees in the Grand Foyer East for a fun, informal night of drinks, food, a live band and more opportunities to network.

Sunday will provide a good mix of insights, networking and excitement and will be sure to start the conference off right.  For more details, visit our Agenda Page – or if you haven’t already done so, register now for LSA|14!

Managing Local Listings to Drive ROI for National Brands

Tuesday, April 1, 2014

Please join LSA and Rio SEO for an exclusive webinar presentation next Thursday, April 10 from 2 pm – 3 pm EST.

Multi-location businesses, especially national brands with thousands of locations, struggle to manage the accuracy and consistency of their local business information.  Yet, using local listings to drive search traffic has proven to deliver the lowest cost per acquisition in the search industry to date. During this webinar, Rio SEO will share the processes used and the results seen by big brands that are managing their local business listings in bulk.

Rio SEO Local Search powers store finder software, mobile store finder software, and local business listing management software. They offer Automated Local SEO services to multi-location businesses allowing them to optimize, distribute, and claim their local listings in Google, Yahoo, Bing, Infogroup® expressupdate, Neustar® Localeze®, Acxiom™, Factual™, Yext, Social Networks and other online local data aggregators. Based in San Diego, Rio SEO is among the largest independent providers of SaaS based, local SEO automation solutions and patented SEO reporting tools. Customers include brand marketers, retailers, and digital agencies. For more information about Rio SEO contact them at 858.876.3010 or visit them online at

Spots are limited so reserve your seat today!

Local Mobile Searches Spark Purchasing Decisions [INFOGRAPHIC]

Wednesday, March 26, 2014

In recent years, consumers have embraced the use of smartphones and tablets as part of their daily routines. So it’s no surprise that as more people “get connected,” they are relying more on their mobile devices when making local purchasing decisions than ever before.

The Local Search Association today is releasing new data, compiled as part of comScore’s MobiLens US online survey in December 2013, that demonstrates the growing proliferation and increased usage of different types of mobile devices as part of the local purchasing process.

Take a look at our infographic below for details on the growing consumer shift towards local mobile. The results are a strong indication to local retailers about the importance of ensuring that their marketing strategies reach consumers across screens.

Defining Local: Last Mile Advertising

Tuesday, March 25, 2014

After interviewing executives from a range of advertising agencies, platforms and experts including R/GA, Sears, Twitter, Microsoft, YP, Groupon, Mashable and the IAB , we found that there is still a lot of confusion around what “local” actually means.  Overall, the feeling is that the local space isn’t clearly distinguishable from advertising as a whole, but there is a strong conviction that it could and should be.

This is where we believe “Last Mile” can bring some clarity.  In my blog post on Street Fight, I define the Last Mile Advertising space and explain the three pillars that make up this space: Seek, Discover and Consider.

Check out my full article at Street Fight.

LSA|14 Speaker Spotlight: George Leith, VP of Sales, VendAsta Technologies

Monday, March 24, 2014

George Leith, VP of Sales, VendAsta Technologies

Today’s Speaker Spotlight features George Leith, VP of sales at VendAsta Technologies.  George will be participating in an Idea Lab at the 2014 Local Search Association Conference in Huntington Beach, Calif., April 27-29, and we are really looking forward to the session.

Our Idea Lab sessions are designed to be intimate, smaller focus groups that dive into topics that are impacting the local advertising space.  George’s session, “4 Ways Reputation Management Drives Growth and Profitability,” will explore how reputation management is driving conversion rates, compressing call appointment times, reducing churn and leading to value-added bundling.

Laura Cole, VP of marketing at The Berry Company, and Collin Holmes, founder and CEO at Chatmeter, will also participate in the session.

We asked George to share a preview of the session, and here is what he had to say:

What are the key topics you’ll discuss during your session?
A business’ virtual doorway is more important than their actual doorway.  It is time for businesses to pivot their attention to what consumers see when there is a “knock” on the virtual doorway of any business.

What about your session are you most excited about?
I get very passionate about helping media companies deliver this VITAL service to SMB’s.  It is an education process for business people as well as a service.  We have an enormous opportunity to truly become consultants and help business people with one of the biggest issues facing them today, their online reputation.

Why is it important that attendees not miss your session?
There are lots of product people out there that do great presentations about digital products.  My presentation will not be about product, it will be about HOW TO SELL the deliverables of that product to an end business.  If you want to learn how to sell “online reputation management” to a business person, after this session you will have the roadmap.

Click here for more information and to register for the LSA|14 conference.