Today we hear from NinthDecimal (formerly JiWire). NinthDecimal is a mobile audience intelligence platform building a comprehensive understanding of people by connecting their digital and physical lives. Ninth Decimal’s precision, scale, and advanced data science enables the most accurate understanding of audiences, providing clients with actionable insights and massive campaign reach that drive meaningful business results. The company brings mobile audiences to market through audience targeting, campaign measurement, insights and analytics – which drive continuous growth.
We caught up with Andrew Katz, national sales manager at NinthDecimal, to learn more:
What local problem(s) does NinthDecimal solve? How?
We connect local businesses with their target audience to drive brand awareness, foot traffic to their stores, and sales. This is accomplished through our mobile audience intelligence platform, Location Graph™. Location Graph allows us to deliver the right ad to the right consumer in the right “marketable moment,” motivating them to take action – from visiting a store to making a purchase – that increases brand awareness and revenue. Through the precision of our approach, we give local businesses the highest return on their marketing campaigns.
What makes NinthDecimal innovative?
NinthDecimal not only allows companies to connect with customers in ways not possible before, but it is also changes the way advertisers identify target audiences and connect with consumers. Our audience intelligence is based on data that matters – from offline purchase data, to devices used, to location and CRM data – allowing us to truly understand the consumer, predict their future behavior, and thus deliver target audiences that yield powerful results from marketing campaigns.
How does NinthDecimal make the local space better for advertisers and/or consumers?
NinthDecimal’s audience intelligence platform is designed around the individual, allowing advertisers to engage with their target audiences on a true one to one level at scale across a billion devices. For consumers, instead of being served irrelevant ads, they are viewing highly personalized ads that are most relevant to their individual lives.
What is next in local?
We believe what’s next in local is bridging the gap between big data and SMBs. At NinthDecimal, we leverage big data to attain the most comprehensive understanding of consumers, helping local businesses connect with their target audiences on a deeper level than ever before. Because of the precision, accuracy, and scale of our data, we are able to help local small businesses engage with only the most relevant customers, and with meaningful messaging that induces an emotional connection – thus maximizing the effectiveness of their marketing campaigns.