Posts Tagged ‘MOASIS’

Webinars on Display Ads and Mobile Location-Based Ads Now Live on YouTube

Monday, August 19, 2013

We recently uploaded interesting webinar presentations from Mediative and Moasis to our YouTube channel.  Check them out:

In this webinar, Mediative explained how to leverage real-time bidding to reach the right person, at the right time and place with targeted display advertising across desktop and mobile platforms.

The New Era of Targeting Local Customers with Display Advertising via Desktop and Mobile


The mobile experts at Moasis showed the importance of location when it comes to targeting consumers with mobile ads and promotions.  They also looked at how to leverage local events/activities to improve the relevance and timeliness of mobile campaigns.

Reaching Nearby Customers with Mobile Location-Based Technology for SMBs

For access to all of our past webinars and a look at what’s to come, visit http://bit.ly/LSAwebinars.

Reaching Nearby Customers with Mobile Location-Based Technology for SMBs

Thursday, August 1, 2013

Please join LSA and Moasis for an exclusive webinar presentation next Thursday, August 8 from 2 pm – 3 pm EST.

Jason Mascari, Moasis Co-Founder and Chief Product Officer.

SMBs are looking to increase the sophistication of their marketing tactics and realize mobile is an opportunity for them. During this webinar, Jason Mascari (right), co-founder and chief product officer at Moasis, will show the importance of location when it comes to targeting consumers with mobile ads and promotions.  He will also look at how to leverage local events/activities to improve the relevance and timeliness of mobile campaigns.  Finally, Jason will explain how, for the first time, SMBs can control their own mobile campaigns.

Moasis is a San Francisco, CA based company dedicated to making local mobile marketing techniques simpler and more targeted for marketers of all sizes.   Through its Smart-Grid technology, Moasis enables hyper-local customization and timely delivery of relevant content from marketers to existing and prospective customers. By focusing on the intersection of location-specific data and local delivery, Moasis strives to create lasting products that are easy to deploy and use.

Spots are limited so reserve your seat today!

‘Search Starts Here’: Google, YP, xAd and Moasis Discuss What’s Working in Mobile

Tuesday, April 16, 2013

An expert panel on mobile advertising discussed what’s working in the mobile space.  Represented on the panel were Tim Garcia from Moasis, Dan Hight from xAd, Tae Kim from Google and Michael Rubin from YP.

The group agreed that the best way to measure mobile performance is to not just look at click through rates but also look at what’s happening after a click.  “Advertisers that are focused on offline type of conversations are working very well,” Dan from xAd said.

Dan went on to say that national agencies need to help clients measure and track performance beyond clicks.  “This is where the agencies still have to progress … For most of the traditional agencies, if it doesn’t take place online, they think it doesn’t really take place.”

Google’s Tae believes it’s important to look at mobile as part of a holistic advertising strategy, not as a separate strategy.  “Simplify your strategy.  Mobile doesn’t have to be just another thing you have to work out.”

Tae said the lines are blurring between devices.  “Phones are getting bigger and tablets are getting smaller” making it harder to target desktop vs. various devices.

Michaels at YP said the mobile is delivering results for its advertisers, with 40% of tracked calls and clicks coming from mobile.

With demand in the mobile space building, Tim from Moasis said it’s all about educating the small businesses so that they will look at directing their advertising spend into mobile vs. other offline channels that may not work as well.

LSA Annual Conference Welcomes Influential Speakers from Google, Groupon, YP and more

Tuesday, March 5, 2013

The speakers and panelists coming to our 2013 “Search Starts Here” Conference in Las Vegas include experts, veterans and thought leaders from all areas of the local search space. The biggest names in digital, mobile, social and print media will discuss many strategic and tactical topics that are driving the local search industry forward.

In addition to the great keynote speakers from Solocal Group (formerly PagesJaunes Groupe), Facebook and CityGrid, here are some more exciting subjects and speakers you can’t afford to miss:

SMB State of the Union
Greg Sterling (Opus Research)
Neal Polachek (Industry Observer)

Making Transformation Happen
Paul Plant (Radicle Consulting)

What’s Working in Mobile
Tim Garcia (Moasis)
Dan Hight (xAd)
Tae Kim (Google)
Michael Rubin (YP)

State of the Industry
Bill Dinan (Telmetrics)
Neg Norton (Local Search Association)

Print Directories in a Multi-Platform World
Matt Centofanti (YP)
Eric Webb (Marquette Group)
Dave Wolf (Linkmedia 360)
Emil Morales (TNS)

Sales Differentiation in a HYPER Competitive Selling Environment
Bob Sanders (AXIOM)

Building the “Local Commerce Operating System”
Ethan Anderson (MyTime)
Dave Gilbertson (Constant Contact)
Sean Harper (Groupon)
Bob  Gregerson (hibu)

Finally, as announced earlier, we also have some great workshops and breakout sessions with Yelp, Yext, edō, Supermedia and many more.

To learn more about all of our impressive speakers, visit our Speakers Page and don’t forget to check out the agenda for all the great content planned for the conference.  Register today and we will see you in Vegas!

Join Us for Geo-Centric Mobile Advertising Webinar on July 19

Thursday, July 12, 2012

Please join the Local Search Association and MOASIS for a special webinar, “Geo-Centric Mobile Advertising,” taking place Thursday, July 19 from 2:00-3:00pm ET.

Learn why mobile will dominate the future of media and advertising and how mobile will save retail. MOASIS will provide a comprehensive overview of their geo-centric approach to mobile display advertising.

Space is limited so sign up today!

Sign up for the “Geo-Centric Mobile Advertising” webinar here.