Posts Tagged ‘Mobile Advertising’

Local or National, Big or Small – Why You Need a Mobile Campaign Now

Tuesday, August 19, 2014

Please join LSA and UpSnap for an exclusive webinar presentation next Thursday, August 28 from 2 pm – 3 pm EST.

eMarketer estimates that spending on mobile advertising will soar 83% to nearly $18 billion this year. Yet this year’s spending growth will raise mobile’s share of the ad market to only 9.8% despite consumers spending a quarter of their media time on mobile devices. The opportunity is clear and during this webinar, UpSnap will provide the strategies and tools you need to quickly launch successful results-driven mobile campaigns.

UpSnap provides highly-targeted, data-driven mobile advertising to attract the ideal audience for brands big and small. Combining first-party proprietary data and real-time analytics, UpSnap goes beyond location to deliver site agnostic and results-driven campaigns that produce qualified, engaged customers. UpSnap tailors each campaign to align with unique business goals, delivering the right customers for more meaningful exposure and better business results.

Spots are limited so reserve your seat today!

Infographic: Number of SMBs with Mobile Optimized Websites Increases by Over 75%

Thursday, August 7, 2014

While there have been many studies documenting the lack of mobile optimized websites among small businesses, a new study from Constant Contact illustrates the contrary.  After surveying over 500 SMBs, the study found that SMBs with mobile optimized websites jumped from 34% in 2013 to 60% this year, a 76.4% increase.

In addition to becoming mobile optimized, SMBs are engaging in mobile advertising as well.  Around 21% said they advertise through mobile devices, with another 23% saying they have interest in doing so in the next six months.

What’s interesting is the way SMBs are going beyond marketing and advertising on mobile devices and using them to work more efficiently.  For instance, 61% of respondents use mobile storage apps, 58% use scheduling/calendar apps, and 51% use financial managements apps to help them manage their business.

Check out the infographic below or download it here.

SoMoConf Speaker Spotlight: Jon Silverman, Sr. Account Executive, Platform Sales, xAd

Monday, August 4, 2014

Today’s Social + Mobile: Show Me the Money! speaker spotlight features Jon Silverman, senior account executive, platform sales at xAd.  Jon and the rest of the team at xAd help brands harness the power of accurate location data in order to produce measurable results from mobile advertising.

Jon Silverman, Sr. Account Executive, Platform Sales, xAd

Prior to joining xAd about a year ago, Jon was a director of national sales for Digital First Media which reaches 64 million Americans each month across 14 states through 800 multi-platform products like the Denver Post and San Jose Mercury News.  In addition, Jon worked as an advertising sales executive at The Economist and was a managing director at Mediaplanet in New York.

We asked Jon a few questions about his upcoming SoMoConf session, and here is what he had to say:

What are the key topics you’ll discuss during your session?
I hope to discuss what has worked really well for local traditional media companies who are using mobile to ensure their clients are seeing increased business both in terms of foot traffic, and calls.

What about your session are you most excited about?
I am excited about all the work that Cox and xAd have already done, as well as xAd’s own success in selling mobile.  It’s a big turning point for traditional media companies as circs drop, TV share of voice getting creeped on by Tablet/Smartphone, etc…so it’s a very interesting time to include mobile in the toolbox of the traditional media outlets.

Why is it important that attendees not miss your session?
Everyone is asking about mobile.  There’s a TON of great info as well as misinformation out there, and if anyone misses this session, they might not be in a position to talk about mobile’s success when combined with traditional media.

What excites you most about mobile advertising?
The connections.  A lot of people get freaked out by the targeting capabilities we have, but once they understand them, it’s a great feeling for me.  The fact that we can glean insight into what people are searching for, and then target based on this connects consumers and business more efficiently and successfully.

Click here to learn more about the SoMoConf event or register now!

SoMoConf Speaker Spotlight: Matt Baldwin, Senior Research Analyst, Borrell Associates

Tuesday, July 15, 2014

Now that we are about a month away from Social + Mobile: Show Me the Money!, we are spotlighting some of the great speakers we have lined up for the event. First up we have Matt Baldwin, senior research analyst with Borrell Associates, where he works directly with ad agencies, media companies and business organizations nationwide to develop the deeper target audience insights that drive more effective media applications and creative direction.

Matt Baldwin, Senior Research Analyst, Borrell Associates

Matt has been recognized as Advertising Age magazine Marketer of the Year and has also served as President for NAA’s Research Federation Board of Directors. His techniques and approaches to media and advertising have won over $100 million in new business.

We asked Matt a few questions about his session, and here is what he had to say:

What are the key topics you’ll discuss during your session?
Quantifying market potential, understanding subcategory media share, identifying market-specific healthcare opportunity segments and fitting social and mobile into the right spots.

What about your session are you most excited about?
Sharing the approaches that drive results.

Why is it important that attendees not miss your session?
Healthcare is such a hot overall category, but some subcategories represent more opportunity than others.  When clients and prospects see YOU in the know about THEIR business, you are automatically positioned as a more complete and engaged marketing partner.

What is the most fascinating part of your job?
Uncovering new insights, then seeing clients use that knowledge to be more successful.

Click here to learn more about the SoMoConf event or register now!

SoMoConf to Provide Local Media with Latest on Social and Mobile Opportunities

Wednesday, July 9, 2014

As digital advertising spend continues to chip away at traditional media spend, many local media organizations are looking for new sources of revenue and ways to serve their clients. Social and mobile solutions provide these organizations with a variety of new opportunities to expand their product line and help SMBs attract new customers.

We are excited to partner with Borrell Associates and the Local Media Association for the upcoming “Social + Mobile: Show Me the Money!” conference, taking place August 20th-21st in Chicago.

At this year’s event, we’ll hear from the heaviest hitters in social and mobile, digital agencies and clients on the best ways to make money from these platforms.  The event also promises superb networking by bringing together professionals from three leading local media organizations, along with a variety of receptions and other ways to get to know one another.

Notable speakers will include:

  • Ted Zagat, Ads, Facebook
  • Lutz Finger, Director Data Science & Data Engineering, LinkedIn
  • Joel Meek, Head of Partner Online Sales & Operations, Pinterest
  • PJ MacGregor, Brand Development Lead, Instagram
  • Greg Stuart, Global CEO, Mobile Marketing Association
  • Luke Edson, VP of National Markets, YP
  • And many more…

So if you work for a local media organization and you want to learn what your colleagues are doing to grow digital revenues, SoMoConf is for you. You’re bound to make some new connections and leave with fresh ideas on how to drive sales.  Click here to learn more.

SoMoConf Speakers to Uncover the ROI in Social Media Advertising

Wednesday, July 2, 2014

Not every ad works. Despite the tremendous adoption of social media, ads on these platforms aren’t guaranteed to drive engagement. Fortunately, at this year’s Social + Mobile: Show Me the Money! event,  we are bringing together speakers that will share best practices and success stories on ways to sell, monetize and drive advertiser results on social media.

Among the attendees will be representatives from the world’s largest social media networks including Facebook, Pinterest, Instagram and LinkedIn.  These reps will highlight their current advertising offerings and offer counsel on how to get the most out of their platforms.

We are excited to once again partner with Borrell Associates and the Local Media Association for this event, which is scheduled for August 20-21 in Chicago. Check out this video with messages from each of our organizations about what to expect:

As mentioned, we’ve booked some influential speakers who include:

  • Ted Zagat, Ads, Facebook
  • Lutz Finger, Director Data Science & Data Engineering, LinkedIn
  • Joel Meek, Head of Partner Online Sales & Operations, Pinterest
  • PJ MacGregor, Brand Development Lead, Instagram
  • Greg Stuart, Global CEO, Mobile Marketing Association
  • And many more…

We are less than 2 months away and look forward to seeing you there.  Register here or for more information, click here.

LSA Member Innovation in Local: NinthDecimal

Wednesday, June 25, 2014

Today we hear from NinthDecimal (formerly JiWire).  NinthDecimal is a mobile audience intelligence platform building a comprehensive understanding of people by connecting their digital and physical lives. Ninth Decimal’s precision, scale, and advanced data science enables the most accurate understanding of audiences, providing clients with actionable insights and massive campaign reach that drive meaningful business results. The company brings mobile audiences to market through audience targeting, campaign measurement, insights and analytics – which drive continuous growth.

We caught up with Andrew Katz, national sales manager at NinthDecimal, to learn more:

What local problem(s) does NinthDecimal solve? How?
We connect local businesses with their target audience to drive brand awareness, foot traffic to their stores, and sales. This is accomplished through our mobile audience intelligence platform, Location Graph™. Location Graph allows us to deliver the right ad to the right consumer in the right “marketable moment,” motivating them to take action – from visiting a store to making a purchase – that increases brand awareness and revenue. Through the precision of our approach, we give local businesses the highest return on their marketing campaigns.

What makes NinthDecimal innovative?
NinthDecimal not only allows companies to connect with customers in ways not possible before, but it is also changes the way advertisers identify target audiences and connect with consumers. Our audience intelligence is based on data that matters – from offline purchase data, to devices used, to location and CRM data – allowing us to truly understand the consumer, predict their future behavior, and thus deliver target audiences that yield powerful results from marketing campaigns.

How does NinthDecimal make the local space better for advertisers and/or consumers?
NinthDecimal’s audience intelligence platform is designed around the individual, allowing advertisers to engage with their target audiences on a true one to one level at scale across a billion devices. For consumers, instead of being served irrelevant ads, they are viewing highly personalized ads that are most relevant to their individual lives.

What is next in local?
We believe what’s next in local is bridging the gap between big data and SMBs. At NinthDecimal, we leverage big data to attain the most comprehensive understanding of consumers, helping local businesses connect with their target audiences on a deeper level than ever before. Because of the precision, accuracy, and scale of our data, we are able to help local small businesses engage with only the most relevant customers, and with meaningful messaging that induces an emotional connection – thus maximizing the effectiveness of their marketing campaigns.

For more information check out the case study below, visit or contact Andrew at

Ninth Decimal & Microsoft Audience-Targeted Mobile Ad Campaign Case Study from Local Search Association

SoMoConf to Feature Instagram, Facebook, Google+, Pinterest and YP

Thursday, June 19, 2014

The top social media platforms – Instagram, Facebook, Google+ and Pinterest – have made impressive strides in their advertising offerings over the past year. So have the leading local directory providers such as YP. That’s why we’re very excited to hear the latest updates from these major players in the social and mobile space at Social + Mobile: Show Me the Money!, in Chicago, August 20-21.

Both social media and local search have become integral to many consumers’ daily lives. From advertising a local business on YP to posting a sponsored story on Facebook, these tools have the ability to attract the eyeballs of a massive number of consumers – making them great places to advertise.

Just take a look at the average monthly active users for each platform:

  • Facebook: 1.23 billion
  • Google+: 540 Million
  • Instagram: 150 million
  • YP: 75 million
  • Pinterest: 70 million

Come hear representatives of these companies discuss how they are working to make advertising on these channels easier and more effective. While at the event, we will also walk-through case-studies of social and mobile strategies that are driving results.

Check out the agenda to learn more. Through June 30, use the code “SocMob100″ while registering to receive $100 off the ticket price.

LSA Member Innovation in Local: Thinknear

Wednesday, June 18, 2014

Today, we hear from Thinknear, a location technology company and full-service mobile advertising network focused on delivering advertising campaigns for agencies, brands and consumers. Thinknear’s platform delivers the accuracy, scale and technology required to leverage mobile location data to power better consumer experiences. In mobile, precision matters, and as a division of Telenav, Thinknear leverages exclusive access to over 14 years of proprietary location data.

We caught up with Brett Kohn, director of marketing at Thinknear, to learn more about his company and what they are working on:

What local problem(s) does Thinknear solve? How?
Thinknear uses highly accurate location data to deliver mobile display ads that build awareness and engagement between mobile users and brands.  Location data has grown exponentially in recent years, but the availability of location data isn’t always a good thing.  Only around 34% of all location data in mobile is accurate to within 100 meters of the user’s true location.  Thinknear’s Location Score™ technology ensures that only the most accurate location data is used to target ads, which results in better mobile performance for national and local advertisers.

What makes Thinknear innovative?
As a division of Telenav, Thinknear has more location experience than any other mobile ad network.  We’ve used that experience and our Location Score™ platform to develop the GeoCookie, a location-driven technology that enables retargeting and behavioral targeting on mobile devices.

Thinknear has access to billions of location aware data points from mobile users every month. The GeoCookie focuses on identifying location context, categorizing location categories, and storing data in a usable format that can be accessed in real-time, which requires an incredible amount of scale and processing power.

The technology enables the following targeting strategies:

  • Mobile Retargeting:  In the online world, users are retargeted based on web sites they have visited in the past. But in mobile, the GeoCookie gives advertisers the ability to target users based on the physical locations they have visited in the past.
  • Behavioral Targeting:  Location can tell advertisers a lot about a specific consumer.  The GeoCookie can be used to build audience profiles based on desired user characteristics.  For example, advertisers wanting to reach Business Travelers can use the GeoCookie to segment users who have visited airports during the week, frequented downtown business districts, and have logged multiple visits to hotels.

How does Thinknear make the local space better for advertisers and/or consumers?
Brands want to engage with consumers, but only in relevant ways that create positive brand experiences.  Consumers want richer content and value from the advertisements that they do engage with.  Thinknear leverages highly accurate location data and our dynamic content platform to ensure that ads are targeted to the right consumers, and that the content delivered is locally relevant.  The result is a better user experience that ultimately drives better campaign performance.

What is next in local?
“Local” historically meant small-scale proximity based campaigns.  But now, technology is making everything local.  Targeting can be localized, content can be localized and even reporting and performance measurement can be localized.  Location gives advertisers rich information about the mobile user that can be used to create custom audiences, richer creative, and deeper engagement with consumers.  By serving ads that are only relevant to the true location and context of an audience, marketers are more effectively able to influence the path to purchase.

For more information, visit, email and follow them on Twitter @thinknear. Also, to see how location works in the mobile ecosystem, visit

Infographic: Over 50% of Consumers Reach for Mobile at Start of Path to Purchase

Wednesday, June 4, 2014

Consumers now spend more time online via mobile devices than PCs.  This migration has led to a shift in how consumers make local purchase decisions.  According to Telmetrics and xAd’s Mobile Path to Purchase study, mobile is now the device of choice for consumers beginning their purchase process.

Consumers who reach for the mobile device first are more open to influence. The study, which is now in its third year, showed that just one out of five mobile shoppers knew exactly what they were looking for compared to the one out of three in 2013. This decline suggests mobile shoppers are increasingly using mobile to “explore” instead of simply locating a specific business.

Nonetheless, many of these mobile shoppers end up finding what they are looking for, with about two out of three mobile searches ultimately leading to a purchase. The restaurant category is finding some of the strongest conversion from mobile local searches, with about 80% resulting in a purchase.

“The truly pervasive nature of mobile is reinforcing the opportunity for advertisers to pursue mobile’s ready to buy audience and clearer performance metrics,” said Bill Dinan, president of Telmetrics.

Check out the infographic below for more: