Apple is bringing its mobile operating system to automobiles with CarPlay. The new in-car system links users’ iPhone with their vehicles’ dashboard display, allowing drivers to access maps, music, messages and of course, their phone.
Apple already has committed partnerships with flagship brands such as Ford, Chevrolet, Mercedes-Benz, Toyota and many more. By bringing Apple Maps and Siri into more cars, Apple is extending opportunities for local businesses to reach consumers while they’re on-the-go.
According to a consumer survey conducted by Thrive Analytics, approximately 1 in 3 (33%) respondents said that they own an iPhone. Furthermore, about 16% of mobile users 18 and older tend to be in the car when looking for local information. This suggests that there is already a foundation by which CarPlay could build upon and become a game changer for the local search space.
Apple also announced that CarPlay will support several music-related apps. As the platform progresses and evolves, we expect the app offering will as well. With that being said, as apps get reworked for the CarPlay system, local search providers (Yelp, YP, etc.) might have the opportunity to help consumers find local businesses on yet another platform.