September 8, 2014
For years the market has not understood “local” or its true value. The notion of local has been associated almost exclusively with small businesses (SMBs) and thus dismissed by many agencies, pundits and marketers accordingly. While SMBs are very important they’re only half the story. Investors have also been repeatedly burned by location-based consumer sites that have not paid off….
August 1, 2014
When it comes to reaching consumers, paid search ads offer a great way for local businesses to target based on location. For this reason, this type of ad pulls in tons of ad dollars around the world. According to a study by ZenithOptimedia, global paid search spending is expected to reach $55.7B this year. In…