Coverage of the World Cup is driving a tremendous amount of traffic across devices. From the casual viewer watching their favorite team, to the fan who watches every game on every device imaginable, a plethora of consumers have been tuning in to the games and events tied to this year’s competition.
Major world events like the World Cup, the Olympics and – on a more regional and even local level – elections and other professional sporting events all hold significant attention from a large number of consumers. As a result, advertisers are leveraging the World Cup conversation across devices and platforms to generate exposure for their brands.
Here are five stats that reflect not only the opportunity for advertisers during the World Cup, but show just how fragmented consumers are across devices:
- About half of the world’s population is expected to watch the World Cup. (Offerpop & Crimson Hexagon)
- $5.7 billion will be spent on World Cup sponsorships and commercials. (Offerpop & Crimson Hexagon)
- Nearly half of adult U.S. Internet users said that being able to watch the soccer games on multiple devices was important to them. (YuMe)
- Brazil alone will see a 27% e-commerce boost, totaling $16.6 billion in business. (Brazilian Ecommerce Association)
- 21% of Millennials say that mobile will be their primary platform for World Cup updates. (Briabe)
Be sure to check back next Friday for our next edition of Top 5 Local Ad Stats of the Week. Have a great weekend and go USA!