Posts Tagged ‘MyTime’

Highlights from 2014 Ad to Action Awards Webinar Series

Tuesday, July 29, 2014

During our webinar series last week, we heard from all of our 2014 Ad to Action Award winners on the functionality, benefits, targeting and ROI associated with each of their products or solutions.

The Ad to Action Awards recognized innovations in local advertising and marketing within eight submission categories that demonstrated the greatest potential for driving consumer actions. We received 60 outstanding solutions that were evaluated by a diverse panel of 14 notable experts, analysts, media and practitioners from across the local advertising industry.

Learn more about our winners below:

Mobile: GeoCookie by Thinknear


Social Media: Likes for Lives by Search Influence


Vertical Specific: Weather Triggered Demand Generation by SMG Local Spectrum


Video: TargetView by Sightly


Deals/Loyalty/Ecommerce: MyTime


Implementation: AdMax® Local by The Search Agency


Print: Platform Agnostic Dynamic Location Based Media Planning by SMG Local Spectrum


Business Listings: Local Listing Manager™ by Rio SEO

Free Webinar Highlights Ad to Action Award Winners

Wednesday, July 23, 2014

Don’t miss part two of our free webinar series this Thursday, July 24 at 2pm EDT featuring our Ad to Action Awards winners. Representatives from three winning companies will give attendees deeper looks into the functionality, benefits, targeting and ROI opportunities associated with their product or solution.

  • Print: Platform Agnostic Dynamic Location Based Media Planning by SMG Local Spectrum
  • Mobile: GeoCookie by Thinknear
  • Deals/Loyalty/Ecommerce: MyTime
  • Vertical Specific: Weather Triggered Demand Generation by SMG Local Spectrum

Register for our free webinar here.

The Ad to Action Awards recognized solutions within eight submission categories that demonstrated the greatest potential for driving local business sales and providing memorable experiences to consumers at the end of their purchasing decision track. We received 60 outstanding solutions that were evaluated by a diverse panel of 14 notable experts, analysts, media and practitioners from across the local advertising industry.

Upcoming Webinars to Highlight Ad to Action Award Winners

Monday, July 14, 2014

We are excited to announce that next week we will be holding two webinars featuring all of our Ad to Action Award winners.  Representatives from each winning company will give attendees deeper looks into the functionality, benefits, targeting and ROI benefits associated with their product or solution.

Join us to learn more about these innovative offerings:

Part 1: Tuesday, July 22 at 2pm EDT

  • Business Listings: Local Listing Manager™ by Rio SEO
  • Implementation: AdMax® Local by The Search Agency
  • Video: TargetView by Sightly
  • Social Media: Likes for Lives by Search Influence

Part 2: Thursday, July 24 at 2pm EDT

  • Print: Platform Agnostic Dynamic Location Based Media Planning by SMG Local Spectrum
  • Mobile: GeoCookie by Thinknear
  • Deals/Loyalty/Ecommerce: MyTime
  • Vertical Specific: Weather Triggered Demand Generation by SMG Local Spectrum

The Ad to Action Awards recognized solutions within eight submission categories that demonstrated the greatest potential for driving local business sales and providing memorable experiences to consumers at the end of their purchasing decision track. We received 60 outstanding solutions that were evaluated by a diverse panel of 14 notable experts, analysts, media and practitioners from across the local advertising industry.

We hope you’ll join us!

2014 Ad to Action Award Judges Comment on Winning Entries

Tuesday, May 13, 2014

After scoring our Ad to Action Awards entries and determining each category winner, some of our influential judges sat down in front of the camera to discuss their selections. In the video, the judges talked about what they felt made each solution innovative and capable of driving consumer actions. At the end of the video, we featured some footage of the winners taking photos and enjoying their private lunch with Apple Co-Founder Steve Wozniak at the 2014 Local Search Association Conference.

With 60 entries strewn across eight categories, winning was no small feat! Our inaugural Ad to Action Awards was a true competition of merit.  The winners represented a diverse array of solutions that included campaigns, platforms, solutions, software and more.

Find out all about the winners in our 2014 Ad to Action Awards video featured below:

LSA|14: Ad to Action Awards Winners Announced!

Tuesday, April 29, 2014

Today we are thrilled to announce the winners of our inaugural Ad to Action Awards, a new awards competition we developed to foster new ideas and stimulate thinking to bring to market the best local advertising products.

The awards recognized new or recently introduced solutions within eight submission categories that demonstrated the greatest potential for driving local business sales and providing memorable experiences to consumers at the end of their purchasing decision track.

Local advertising providers submitted 60 outstanding solutions for evaluation by a diverse panel of 14 notable experts, analysts, media and practitioners from across the local advertising industry. Our judges reviewed submissions and selected finalists and winners for each category based on those that were most compelling and best address current market needs.

So without further ado, this year’s winners include:

  • Business Listings: Local Listing Manager™ by Rio SEO. Rio SEO’s Local Listing Manager software is the only available solution that can deliver unlimited optimized local business data via bulk feed or API to all the major search engines and data aggregators.
  • Mobile: GeoCookie by Thinknear. The GeoCookie identifies location context, groups location categories and stores data in a usable format that can be accessed in real-time.
  • Social Media: Likes for Lives by Search Influence. The Likes for Lives program is a Facebook fan building initiative that encourages targeted audiences to ‘like’ a company’s Facebook page in exchange for a donation to a choice of non-profit organizations benefiting breast cancer awareness/research.
  • Print: Platform Agnostic Dynamic Location Based Media Planning by SMG Local Spectrum. SMG Local Spectrum’s dynamic tool generates ranking reports that help determine the best directories to advertise in based on a client’s key performance indicators, new and existing locations, rural versus urban locations, budgets, proprietary zip code level data and custom publisher negotiated discounts.
  • Vertical Specific: Weather Triggered Demand Generation by SMG Local Spectrum. SMG Local Spectrum’s solution leverages real-time weather event triggers such as cold temperatures and natural disasters to serve relevant hyper-local messaging via online advertising formats.
  • Video: TargetView by Sightly. TargetView generates hundreds of scalable, affordable, localized video ads for all locations in a brand’s network, using clients’ existing creative or assets from its library and stock sources.
  • Deals/Loyalty/Ecommerce: MyTime. The MyTime website and mobile app allows users to find a business, check availability, read reviews and book appointments in seconds.
  • Implementation: AdMax® Local by The Search Agency. AdMax® Local is a fully automated search engine marketing solution that enables small businesses to benefit from high quality and profitable local search campaigns by producing, managing and reporting on hyper-local, optimally structured, highly relevant and performance-focused SEM campaigns.

Following the awards announcement, winners were invited to a private luncheon with conference speaker Steve Wozniak, the Silicon Valley icon and Apple co-founder, to discuss their solutions and plans for bringing them to market.

Beginning next month, winners will be assigned a dedicated LSA team to secure broad industry support in testing, partnering and promoting their products so they have the best shot of succeeding in the marketplace. Winners will also be highlighted in our communications with members and other industry leaders and influencers, in ongoing outreach to business and tech reporters, and through our digital and social media channels.

Congratulations to this stellar group on your contributions to our industry!

From 60 to 16: Announcing Our Ad to Action Awards Finalists

Monday, April 7, 2014

In order to support and encourage innovation in Last Mile Advertising, last December we launched the Ad to Action Awards, a competition designed to bring forward the most creative and effective new local advertising products that drive calls, clicks and store visits for local businesses.

By the end of our submission period in February, we had received 60 outstanding entries across our eight awards categories. Just last week, our judging panel – which included a diverse and notable group of industry experts, analysts, media and practitioners – completed their evaluation of these great innovations.

Today I’m pleased to announce our Ad to Action Awards finalists. The awards winners will be announced at our 2014 Local Search Association Conference in Huntington Beach, Calif. on April 28. Following the announcement ceremony, our awards winners will be treated to a private lunch with our featured speaker Steve Wozniak. In the weeks and months following, they will receive our industry’s support in successfully going-to-market.

So without further adieu, here are our finalists:

Business Listings  

  • Local Listing Manager™ by Rio SEO: “Rio SEO’s Local Listing Manager software is the only available solution that can deliver unlimited optimized local business data via bulk feed or API to all the major search engines and data aggregators, including Google+ Local, Yahoo Local, Bing Maps, Infogroup® Expressupdate, Neustar® Localeze®, Acxiom™, Factual™, Yext, Yelp, Facebook, FourSquare, TomTom, MapQuest, Niche Social Networks, and other online local data aggregators.”
  • TruPoint Synchronization Technology by Local Market Launch: “TruPoint Synchronization Technology is a scalable dashboard solution that enables a business to create, maintain and monitor digital presence across the local search ecosystem and includes complete digital syndication of enhanced data to the top data aggregators providing access to 400+ channels.”

Mobile

  • GeoCookie by Thinknear: “The GeoCookie focuses on identifying location context, categorizing location categories, and storing data in a usable format that can be accessed in real-time, which requires an incredible amount of scale and processing power.”
  • SmartFencing Technology by xAd: “SmartFence technology utilizes xAd’s proprietary 1st party search data, along with SmartLocation verified accurate mobile app inventory, to dynamically shift mobile ad impressions to the most relevant, real-time locations.”

Social Media

  • Likes for Lives by Search Influence: “The ‘Likes for Lives’ program is a Facebook fan building initiative that encourages targeted audiences to ‘like’ your Facebook page in exchange for a donation to a choice of non-profit organization benefiting breast cancer awareness/research.”
  • Support Local: “SupportLocal is applying the social graph to the oldest and greatest factor in making life’s daily decisions – word of mouth – by enabling people to give and get local business recommendations from the people they know and trust.”

Print

  • Platform Agnostic Dynamic Location Based Media Planning by SMG Local Spectrum: “SMG’s dynamic tool generates ranking reports that help determine the best directories to advertise in based on client’s KPI, new and existing locations, rural vs urban, budgets, proprietary zip code level data, and custom publisher negotiated discounts.”
  • Community Magazines by hibu: “This 32-page magazine (16 pages of local articles / 16 pages of ads) targets individual communities and provides hyper-local content and information specific to each market.”

Vertical Specific

  • Weather Triggered Demand Generation by SMG Local Spectrum: “This solution leverages real-time weather event triggers such as cold temperatures and natural disasters to serve relevant hyper-local messaging via online ad formats.”
  • Lead StreamTM by Marquette Group: “Lead StreamTM for Insurance offers three packages that cover a range of offers including listing management, social, online directories, reputation management, local paid search, microsites and display.”

Video

  • TargetView by Sightly: “Target View dynamically generates hundreds of scalable, affordable, localized video ads for all locations in a brand’s network, using clients’ existing creative or assets from our library and stock sources.”
  • StudioNow: “StudioNow is a global marketplace matching enterprises with video content creators through a powerful web-based platform that helps all types of businesses produce affordable, custom video that’s hyper-local, high quality and scaled to their needs.”

Deals/Loyalty/Ecommerce

  • MyTime: “The MyTime website or mobile app allows users to find a business, check availability, read reviews, and book appointments in seconds. With over 90 categories of services and 2 million businesses, MyTime is targeted to appointment-based businesses with fixed prices.”
  • Dynamic Hyper Local Leads Bundle by YP: “The hyper-local bundle was the first combined offering of the latest Mobile Advertising Targeting, Internet Yellow Pages with OLA Category Sponsorship targeting, with simple flat rate priced Print YP coverage, and advertising performance measurement for the industry.”

Implementation

  • AdMax® Local by The Search Agency: “AdMax® Local is a fully automated search engine marketing solution that enables small businesses to benefit from high quality and profitable local search campaigns by producing, managing and reporting on hyper-local, optimally structured, highly relevant and performance-focused SEM (AdWords, AdCenter) campaigns.”
  • Call Conversion Optimization™ by Kenshoo: “Through integrations with leading call tracking providers and a proprietary matching algorithm, Call Conversion Optimization™ is able to track calls at the paid search ad placement level and automatically adjust keyword bids to increase performance based on metrics like call length and quality.”

Interested in finding out who will win this year’s inaugural competition? Join us at LSA|14 in Huntington Beach, Calif., April 27-29, when we announce the winners. Register today!

Yelp’s Roll Out of Mobile Reviews & Ordering Proves Successful

Wednesday, November 13, 2013

Over the summer, Yelp introduced several new mobile tools for its users, including the ability to post reviews of local business via mobile and to complete transactions and orders with local restaurants directly via mobile. Several months later, it looks like these new features are performing well.

Yelp users have posted an average of 10,000 mobile reviews a day since August, accounting for a quarter of all new reviews, according to Yelp CEO Jeremy Stoppelman. The company expects this number and proportion to increase, especially since the ability to write reviews from mobile was just introduced for Android devices.

During the company’s third-quarter conference call, Stoppelman also noted that the quality of reviews from mobile users was similar to those posted from desktop users. He noted that if a mobile review is deemed too short, it is converted to a tip, or shorter blurb, about a business. Stoppelman described the mobile review capability as a “net positive” and that “high quality content should lead to more traffic and more distribution.”

Yelp’s new ordering service is also showing promise. The company indicated that there are plans to extend to retail categories, allowing consumers to book things like spa services, home repair appointments and dental visits. The move represents the next step in integrating local review sites with local e-commerce tools – sites like Seamless, OpenTable, ZocDoc and MyTime have had explosive success in the online ordering and appointment booking space.

It looks like Yelp is making strong moves to diversify the value it offers both local businesses and customers. If you haven’t already, take a look at Neg Norton’s recent Search Engine Land column, in which he discusses the importance of local businesses leveraging new opportunities like mobile ordering to convert customers.

LSA Annual Conference Welcomes Influential Speakers from Google, Groupon, YP and more

Tuesday, March 5, 2013

The speakers and panelists coming to our 2013 “Search Starts Here” Conference in Las Vegas include experts, veterans and thought leaders from all areas of the local search space. The biggest names in digital, mobile, social and print media will discuss many strategic and tactical topics that are driving the local search industry forward.

In addition to the great keynote speakers from Solocal Group (formerly PagesJaunes Groupe), Facebook and CityGrid, here are some more exciting subjects and speakers you can’t afford to miss:

SMB State of the Union
Greg Sterling (Opus Research)
Neal Polachek (Industry Observer)

Making Transformation Happen
Paul Plant (Radicle Consulting)

What’s Working in Mobile
Tim Garcia (Moasis)
Dan Hight (xAd)
Tae Kim (Google)
Michael Rubin (YP)

State of the Industry
Bill Dinan (Telmetrics)
Neg Norton (Local Search Association)

Print Directories in a Multi-Platform World
Matt Centofanti (YP)
Eric Webb (Marquette Group)
Dave Wolf (Linkmedia 360)
Emil Morales (TNS)

Sales Differentiation in a HYPER Competitive Selling Environment
Bob Sanders (AXIOM)

Building the “Local Commerce Operating System”
Ethan Anderson (MyTime)
Dave Gilbertson (Constant Contact)
Sean Harper (Groupon)
Bob  Gregerson (hibu)

Finally, as announced earlier, we also have some great workshops and breakout sessions with Yelp, Yext, edō, Supermedia and many more.

To learn more about all of our impressive speakers, visit our Speakers Page and don’t forget to check out the agenda for all the great content planned for the conference.  Register today and we will see you in Vegas!