Posts Tagged ‘Opus Research’

Top 5 Local Ad Stats of the Week: Indoor Location

Friday, July 11, 2014

Indoor location marketing is a promising way to reach consumers when they are extremely close to the point of purchase. While there are some privacy concerns to consider, indoor location is already winning over major retailers and brands as a new way to connect with relevant, on-the-go consumers.

As an intro to how it all works, check out Greg Sterling’s webinar from last year that provides an overview of the indoor location marketing ecosystem, various technologies in use, indoor analytics and the way in which online-to-offline tracking is revolutionizing ROI.  Sterling is also holding the 2014 Place Conference in less than two weeks that will dive deeper into the indoor location opportunity.

Here are some stats that give a glimpse into this emerging space:

  • Indoor location and place-based marketing will surpass $10 billion by 2018. (Opus Research)
  • Beacons in retail stores resulted in a 19x increase in interactions with advertised products, and a 6.4x increase in the likelihood that a shopper kept an app that sent them a beacon message on their phones. (InMarket)
  • Public WiFi is the basic location infrastructure needed for indoor location marketing, and the number of WiFi locations nationally increased 293% from 2009-2013. (NinthDecimal)
  • 72% of smartphone owners used devices while shopping in stores during the 2012 holiday season. (Pew)
  • Indoor maps and services to reach more than $2.5 billion by 2017. (ABI Research)

Be sure to check back next Friday for our next edition of Top 5 Local Ad Stats of the Week. Have a great weekend!

LSA|14 Kicks Off with Sessions Featuring Sightly, YP, Chatmeter, and more!

Wednesday, April 2, 2014

We’re just 25 days away from the start of the 2014 Local Search Association Conference in Huntington Beach, California!

Our three-day, jam-packed agenda focused on all things local begins on Sunday, April 27th with a full day of group activities, Idea Lab sessions, and an opening cocktail party.

Group Activities (7:00 a.m. – 11:00 a.m.)
Given the beautiful scenery and plethora of things to do in SoCal, we are helping coordinate a variety of optional morning outdoor activities.  You will have the opportunity to take advantage of a round of golf, surfing lessons or a bicycle tour along the coast.  These are great opportunities to get some exercise and make for a fun way to hold a business meeting with colleagues or partners.

Idea Lab Sessions (12:30 p.m. – 3:00 p.m.)
The Idea Lab sessions are intimate, smaller focus groups that dive into topics that are impacting the local space. Bring a pen and paper because these sessions are sure to provide you with the strategic and tactical insight you have come to expect from our event. Sessions include:

12:30 p.m. – 1:15 p.m.

  • 4 Ways Reputation Management Drives Growth and Profitability (The Berry Company, Chatmeter, VendAsta Technologies)
  • Taming the Content Monster (Amdocs)

1:20 p.m. – 2:05 p.m.

  • Big Brand to SMB: Maximizing ROI with Customized Local Strategies (YP, Balihoo, Mediative, Market Authority)
  • The Ins and Outs of Starting Your Own Digital Agency (The Search Agency, Beyond Private Label, Search Influence)

2:10 p.m. – 2:55 p.m.

  • The Advantages of Being Vertical (Wanderful Media,, BuzzBoard, Opus Research)
  • What’s Your Multi-Screen Local Video Strategy? (Sightly)

Opening Cocktail Reception (5:30 p.m. – 7 p.m.)
After you get your blood flowing from the morning activities and you stimulate your mind at the Idea Labs, join the rest of the conference attendees in the Grand Foyer East for a fun, informal night of drinks, food, a live band and more opportunities to network.

Sunday will provide a good mix of insights, networking and excitement and will be sure to start the conference off right.  For more details, visit our Agenda Page – or if you haven’t already done so, register now for LSA|14!

Introducing the Ad to Action Awards: Enter Today!

Friday, December 13, 2013

When I meet with local advertisers to ask what they’re looking for next from our industry, the answers are always resoundingly similar: new tools that engage consumers that are smarter, richer and are delivered in the right places and on the right devices. 

We have an amazing opportunity – one worth $140 billion annually by 2015, according to BIA/Kelsey – to align our offerings with local advertisers’ needs to further drive consumer action and accelerate growth for their businesses. The potential worth for those companies that “get it right” in local advertising is tremendous.

In order to encourage innovations that engage consumers in the final step of the path to purchase, the Local Search Association today is launching a new awards competition called the Ad to Action Awards.” Open to all local advertising providers, the competition is designed to bring forward the most creative and effective new local advertising products that drive calls, clicks and store visits for local businesses.

Unlike most awards competitions, the Ad to Action Awards will provide winners with much more than the usual awards plaque and ceremony. Winners will receive invitations to a private luncheon with Steve Wozniak, the Silicon Valley icon and co-founder of Apple Computer Inc., at the 2014 LSA Annual Conference in Huntington Beach, Calif., April 27-29, 2014. Winners will also receive broad industry support in testing, partnering and promoting their products so they have the best shot of succeeding in the marketplace.


Who Should Enter

Our awards competition is designed to encourage innovations in local advertising by providing low barriers to entry for companies interested in participating:

  • All local advertising providers, including LSA members and non-members, are invited to enter their products to the competition. Potential entrants include but are not limited to: publishers, search engine companies, ad solution providers, local websites and social networks.
  • There is no cost to submit an application.
  • There is no limit to the number of products submitted by one company.
  • Entries must apply to one of the following categories: Business Listings, Mobile, Social Media, Print, Vertical Specific, Video, Deals/Loyalty/E-Commerce, and Implementation.
  • Entries must be products that are new to the market or have been introduced within the past six months.

Selection Process

A diverse judging panel of notable experts, analysts, media and practitioners from across the local advertising industry will review submissions and select winners for each category based on those that are most compelling and best address current market needs. The initial judging panel will include:

Winning Benefits

In addition to the private luncheon with Wozniak, winners will be partnered with a dedicated LSA team, who will bring together advertisers, agencies and publishers to further develop and test the products in the marketplace. In addition to recognition at the LSA annual conference, the Association will also showcase winning products in communications with its members and other industry leaders and influencers, in ongoing outreach to business and tech reporters, and through its digital and social media channels.

Enter Today

The Ad to Action Awards is an opportunity to not only honor the top local advertising solutions in our field each year, but also to put our full weight behind them so they have the best possible shot of succeeding in the marketplace. I believe that by putting forth our best innovations in response to key insights directly from advertisers, we will elevate opportunities for everyone in our industry.

I encourage you to visit our awards website or to e-mail for more information. We look forward to seeing what you have to offer!

Also learn more and register for the 2014 LSA Annual Conference at

Greg Sterling Highlights Opportunities with Indoor Location Technology

Monday, December 2, 2013

During his webinar, Greg Sterling, industry expert, gave an overview of the indoor location marketing ecosystem, various technologies in use, indoor analytics and the way in which online-to-offline tracking will revolutionize ROI.  Some takeaways from the webinar include:

  •  Web-influenced offline spending is worth nearly $2 trillion annually.
  • Large majorities of internet users do research online before buying in stores or engaging local service providers.
  • People consult their smartphones for price and product information before deciding whether to buy.
  • The big opportunity for local marketers with indoor location is tracking online to offline activity.
  • 59% of searches on Yelp are from mobile.
  • Smartphones at critical mass
  • Basic location infrastructure in place (mobile network + WiFi) to make indoor location work
  • Consumers are widely using smartphones in stores and are willing to share location for benefits
  • Brands/retailers want the data and want to have “conversation” with their customers near POS
  • 40% to 50% of search/lookups on various YP sites are from mobile (globally)
  • Nearly 50% of Groupon transactions in Q2 (North America) came from mobile
  • Google Maps has more mobile than PC users (as of Q4 2012)

Check out the entire presentation below.

For access to all of our past webinars and a look at what’s to come, visit

LSA Annual Conference Welcomes Influential Speakers from Google, Groupon, YP and more

Tuesday, March 5, 2013

The speakers and panelists coming to our 2013 “Search Starts Here” Conference in Las Vegas include experts, veterans and thought leaders from all areas of the local search space. The biggest names in digital, mobile, social and print media will discuss many strategic and tactical topics that are driving the local search industry forward.

In addition to the great keynote speakers from Solocal Group (formerly PagesJaunes Groupe), Facebook and CityGrid, here are some more exciting subjects and speakers you can’t afford to miss:

SMB State of the Union
Greg Sterling (Opus Research)
Neal Polachek (Industry Observer)

Making Transformation Happen
Paul Plant (Radicle Consulting)

What’s Working in Mobile
Tim Garcia (Moasis)
Dan Hight (xAd)
Tae Kim (Google)
Michael Rubin (YP)

State of the Industry
Bill Dinan (Telmetrics)
Neg Norton (Local Search Association)

Print Directories in a Multi-Platform World
Matt Centofanti (YP)
Eric Webb (Marquette Group)
Dave Wolf (Linkmedia 360)
Emil Morales (TNS)

Sales Differentiation in a HYPER Competitive Selling Environment
Bob Sanders (AXIOM)

Building the “Local Commerce Operating System”
Ethan Anderson (MyTime)
Dave Gilbertson (Constant Contact)
Sean Harper (Groupon)
Bob  Gregerson (hibu)

Finally, as announced earlier, we also have some great workshops and breakout sessions with Yelp, Yext, edō, Supermedia and many more.

To learn more about all of our impressive speakers, visit our Speakers Page and don’t forget to check out the agenda for all the great content planned for the conference.  Register today and we will see you in Vegas!