Posts Tagged ‘QR code’

comScore: Mobile QR Code Use on the Rise

Thursday, September 1, 2011

Earlier this month, comScore released an study about the growing use of mobile QR and bar code scanning by consumers.

The June 2011 study found that 14 million mobile users in the U.S., or 6.2% of the total mobile audience, have scanned a QR or bar code on their mobile device. The study also showed that those using the technology are more like to be male (60.5% of total), between the ages of 18-34 (53.4%), and have a household income of $100,000 or above (36.1%).

If you aren’t familiar with QR code technology, it has to do with a matrix barcode, readable through QR scanners and mobile phones, encoded with data. The barcode can include text, URL, or other data that provides the device for consumers – to find a specific website for information, to provide a discount coupon or to download a file via their mobile phone.

Our industry has already been looking at applications for QR technology. Back in August of last year, we wrote about SuperMedia’s introduction of QR technology nationally on the covers and inside its Yellow Pages directories, as well as in its direct mail service. SuperMedia’s use of QR codes links the company’s traditional print offerings with its new mobile apps and tools, providing consumers with seamless linkage between its online and offline offerings.

We’ll continue to keep an eye out for additional applications of QR technology, which exemplifies one way our industry can continue to integrate its various platforms in a way that is increasingly popular with consumers.

And on a side note, many of us here at Local Search Association have introduced QR codes to our business cards – an easy way for those we meet to add our contact information to their databases.

SuperMedia Uses QR Code Technology to Link Old and New Media

Tuesday, August 10, 2010

We frequently blog about the strong value that Yellow Pages’ integrated advertising options provide for businesses in their efforts to reach consumers.

Now, SuperMedia is taking “integrated” to another level by becoming the first U.S. Yellow Pages company to introduce Quick Response (QR) code technology nationally on the covers of its Yellow Pages directories—seamlessly linking its traditional print offerings with its newest mobile apps and tools. The QR codes will also appear inside directories and in direct mail advertising.

If you aren’t familiar with QR code technology, it has to do with a matrix barcode, readable through QR scanners and mobile phones, that’s encoded with data. The barcode can include text, URL, or other data that provides the device with information or action items, like directing users to a specific website or downloading a file.

SuperMedia will use QR code in a variety of ways:

  • QR codes located on the cover and in the SuperYellowPages as advertisements promoting SuperMedia will prompt users to download the free SuperpagesMobile app.
  • SuperMedia ads with the QR codes in the SuperYellowPages will prompt users to register for the SuperGuarantee program.
  • QR codes on the back of SuperpagesDirect card packs will direct users to an array of local online coupons on Superpages.com.

The integration of QR technology will give SuperMedia print users more opportunities to take advantage of the company’s growing array of online and mobile offerings. For some, it may be the first time they’ve heard of SuperMedia’s mobile app or its online coupons site—and there couldn’t be an easier way for them to get on board.

I look forward to hearing more about how the QR code helps drive awareness for SuperMedia’s digital and mobile products, as well as the benefits it provides not only for consumers, but for our clients advertising with these new tools.