In my Local Search column on Search Engine Land this month, I talk about the growing promise of automated local marketing solutions in providing local businesses and marketers with faster, more reliable and more cost-effective service.
Marketers are increasingly turning to automation to help them better achieve a variety of advertising objectives. According to a new survey, 45% of marketers believe that automation is most important to improving marketing productivity, while 44% believe it is key to increasing sales revenue, and 42% think it is vital to increasing lead generation.
To demonstrate the opportunities ahead in local, I discuss three of our Ad to Action Awards winners and the ways that their offerings are lowering barriers for local businesses and marketers to compete online.
- Rio SEO’s Local Listing Manager solution is automating online business listing management so that local businesses can update their listings throughout the web from a single dashboard
- The Search Agency’s AdMax Local product is enabling marketers to offer SMBs automated local SEM campaigns at a price point they can afford
- Sightly’s TargetView offering is enabling local businesses to create, target and distribute video ads so they can compete with big brands.