Posts Tagged ‘Urbanspoon’

‘Search Starts Here’: CityGrid Fireside Chat with Neg and Greg Sterling

Tuesday, April 16, 2013

Jason Finger, CEO of CityGrid, sat down for a fireside chat with Neg Norton and Greg Sterling to talk about how the company is succeeding in the competitive local market.

Greg started the session by asking Jason about a comment he made backstage – that local doesn’t really mean anything.  Jason explained that the term “local” is extremely broad.

“Generally speaking, when people are attacking the local space, they are doing it broadly.  The world is moving more toward specialization.”

Jason said that CityGrid’s strategy is to focus on key verticals.

“One of the challenges we’ve faced is we tried to be all things to all people … Trying to orient our business … so when people go to Citysearch, the page people see is agnostic across verticals … We want to be comprehensive and focused in a handful of verticals”

Jason pointed to Seamless, OpenTable, and ZocDoc as destinations that own their categories by staying focused in their core vertical.

“UrbanSpoon has an offering that is competitive with OpenTable.  We know first hand of the challenge of competing with a business where the brand signifies the entire category.”

CityGrid’s strategy isn’t to look just at industry verticals, but group together clients by what they need.

“Instead of looking only a restaurants or doctors, we’re looking at categories where there are similarities or commonalities across categories.”  Examples might be where people want clicks or others want phone calls.

Looking to the future, Jason believes the field is wide open.

“I think that local is a hot sector right now.  No one has really cracked the code on local.”

CityGrid announced today a new partnership with Kenshoo.

CityGrid CEO Jason Finger to Speak at LSA Annual Conference

Tuesday, February 19, 2013

We are pleased to announce our third and final keynote speaker for the “Search Starts Here” conference: Jason Finger, CEO of CityGrid.

During our fireside chat with Jason, he will discuss the current environment and future of “local” including merchant product offers and the investment landscape.  In addition, he will give a glimpse of what’s to come for CityGrid’s properties such as Citysearch, Urbanspoon and Insider Pages.

CityGrid is one of the largest content and advertising networks for local and small businesses.  Jason oversees the entire ad network in addition to all of CityGrid’s owned and operated websites that include,, and

Prior to CityGrid, he cofounded SeamlessWeb in 1999 and was responsible for growing the company’s presence to 22 cities throughout the U.S. and London.  SeamlessWeb was acquired by Aramark in 2006 at which time Jason was responsible for setting and executing corporate strategy for 260,000 employees in 19 countries.

In addition to his success at CityGrid and SeamlessWeb, Jason has been named Ernst & Young Entrepreneur of the Year, Innovator of the Year by the Corporate Executive Council of New York, and to Crain’s 40 Under 40 list of leading young executives.

Don’t miss out on this great discussion with Jason. Register for our conference today!

Final Day at BIA/Kelsey’s Marketplace 2010

Wednesday, March 24, 2010

Today is the final day here at BIA/Kelsey’s Marketplace 2010. I’m glad I had the opportunity to hear so many great speakers and learn about the innovative approaches and strategies various companies are using in local search space.

Our friends at the BIA/Kelsey are keeping the outside world up-to-speed on all of the sessions via their blog, Local Media Watch. Some interesting posts include:

For more of the latest thinking on local search, be sure to stay tuned to InsideYP next month during the YPA’s Annual Conference – Transformers – in Las Vegas. Check out an overview of our conference speakers here. We’re looking forward to it!