According to Cisco’s Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, “global mobile data traffic grew 70 percent in 2012.” With more people online via mobile devices, local businesses are faced with the challenge of connecting with their customers on this growing platform. The mobile advertising experts at VoodooVox and SkyBridge Mobile were each recently featured on our 2013 Webinar Series to share their insight on how local business can adapt to this change.
Mobile: How to Generate Calls (VoodooVox)
VoodooVox discussed the impact that mobile is having on consumer shopping patterns and how local businesses and national brands are taking advantage of this. Specifically, they discussed how to drive calls from mobile, based on costs per lead acquisition and key case studies.
Mobile Local Directories to Connect Biz & Consumers (SkyBridge Mobile)
SkyBridge Mobile discussed local mobile search and their MobiLocal Directory that connects consumers and businesses. They also discussed the impact of mobile on local businesses and the consumers that are connecting in local markets.
To see all of our past webinars and for a list of what’s to come, check out our Webinar Page.