Posts Tagged ‘webinar’

Free Webinar Highlights Ad to Action Award Winners

Wednesday, July 23, 2014

Don’t miss part two of our free webinar series this Thursday, July 24 at 2pm EDT featuring our Ad to Action Awards winners. Representatives from three winning companies will give attendees deeper looks into the functionality, benefits, targeting and ROI opportunities associated with their product or solution.

  • Print: Platform Agnostic Dynamic Location Based Media Planning by SMG Local Spectrum
  • Mobile: GeoCookie by Thinknear
  • Deals/Loyalty/Ecommerce: MyTime
  • Vertical Specific: Weather Triggered Demand Generation by SMG Local Spectrum

Register for our free webinar here.

The Ad to Action Awards recognized solutions within eight submission categories that demonstrated the greatest potential for driving local business sales and providing memorable experiences to consumers at the end of their purchasing decision track. We received 60 outstanding solutions that were evaluated by a diverse panel of 14 notable experts, analysts, media and practitioners from across the local advertising industry.

About $450M of Digital Co-Op Ad Dollars Are Left Unused

Friday, July 11, 2014

During this week’s webinar, Marianna Tishchenko, business development at PaperG, walked through digital co-op advertising for publishers and agencies and shared some recent industry trends.  She shared some data to show why digital co-op presents a huge opportunity for local advertisers and discussed what’s keeping all the offline co-op spending from going digital.

In addition to getting a sneak peak into PaperG’s solutions that help facilitate digital co-op advertising, here are some other takeaways from the webinar:

  • Online co-op marketing is worth $1.7 billion today with $450 million left unused due to lack of participation. (Borrell Associates)
  • There are 4500+ co-op programs available in the U.S. for digital, print, radio, mobile, SEM, billboards and many other forms of advertising.
  • The obvious benefit of co-op advertising is that it gives local dealers “free money” from manufacturers which makes advertising more cost-effective.
  • With U.S. digital ad spend expected to grow to $61.35 billion by 2017, co-op will grow with it.

Check out the entire presentation below:

For access to all of our past webinars and a look at what’s to come, visit http://bit.ly/LSAwebinars.

Capitalizing on the $1.7 Billion Digital Co-Op Opportunity

Thursday, July 3, 2014

Please join LSA and PaperG for an exclusive webinar presentation next Thursday, July 10 from 2 pm – 3 pm EST.

In this webinar, PaperG’s Marianna Tishchenko will walk you through digital co-op advertising for publishers and agencies and share some recent industry trends and why you should care. She will cover what’s keeping all the offline co-op spending from going digital and what digital solutions and resources exist to help you overcome them, making the process painless and simple.

PaperG is the leader in local display. Named one of Forbes’ 100 Most Promising Companies in America, the company makes digital display advertising efficient and effective. The company’s technology and cloud workflow streamlines ad creation so that anyone can make high quality, cross-platform ads within minutes — a process that has historically taken days or weeks. PaperG has already powered hundreds of thousands of digital display ad campaigns for major media companies like YP, Dex Media, and Digital First Media, saving them time and money.

Spots are limited so reserve your seat today!

Google My Business Tips for Multi-Location Businesses

Tuesday, July 1, 2014

During last week’s webinar, Andrew Shotland, proprietor at Local SEO Guide, walked through Google My Business (formerly Google Places) issues for multi-location businesses and provided some tips for how to deal with them.  He also provided detail on on-page local SEO tactics including schema.org markup that can improve the display of search results for consumers.

Here are some of the highlights from the webinar:

  • Questions multi-location businesses should ask before deciding on linking to homepage or location page on Google My Business: How many locations?; Which page has “authority” (links)?; and which is the preferred landing page?
  • On Google My Business, do not create new listing when rebranding. Simply change name of business on listing.
  • When changing locations, once again, do not create a new location, but update location once the location opens.
  • While it will take a long time to update, when actual address is missing from maps, some of the primary places to go to update the mapping data include: Google Map Maker, TeleAtlas, TomTom, and OpenStreetMap.
  • It is good to list multiple practitioners at single location (real estate agents, doctors, etc.) but try and differentiate them somehow with different phone numbers.
  • Be the first to upload photos to your Google My Business page in order to prevent other, unrelated pictures from becoming your business profile image.
  • In Google Carousel results, the top two-thirds of your profile photo will be what users see when you show up, so optimize the picture accordingly.

Check out the entire presentation below:

For access to all of our past webinars and a look at what’s to come, visit http://bit.ly/LSAwebinars.

Mo Locations Mo Problems: SEO Tactics for Multi-Location Businesses

Tuesday, June 17, 2014

Please join LSA and guest presenter Andrew Shotland for an exclusive webinar presentation next Thursday, June 26 from 2 pm – 3 pm EST.

During this webinar, Andrew Shotland will walk you through common Google Places issues for multi-location businesses and provide some tips for how to deal with them.  He’ll also provide detail on on-page local SEO tactics including schema.org markup that can improve the display of search results for consumers.

Andrew is the proprietor of localseoguide.com a leading search consultancy with a specialty in SEO for local search, enterprise-level search marketing and corporate training and is a regular contributor to Search Engine Land.

Spots are limited so reserve your seat today!

The Importance of Reaching ‘Digital First’ Consumers

Monday, June 16, 2014

During last week’s webinar, Radicle Consulting’s Founder and Principal Paul Plant discussed the “Digital First” generation who conducts almost every aspect of their lives through technology.  Paul outlined the importance of these consumers and shared some tips on how to meet the needs of these tech savvy consumers.

Given Paul’s 35 years of experience in media and telecommunications, he provided some invaluable strategic advice on digital transformation, customer-centricity, organizational change, leadership coaching and much more.  Here are some of the top takeaways from the webinar:

  • There are 6.5 billion mobile subscribers in the world, which is 93% of the entire population
  • 94% of smartphone users keep their device within one meter of their person at all times.
  • Two-thirds of connected consumers have now made a purchase online.
  • Winning companies in the digital economy are able to present a single view of their business across all channels.
  • Digital First Consumer Characteristics: 1. Lifestyle before career 2. Capture the moment 3. Share everything 4. Ethical sourcing 5. Environmentally aware 6. Apolitical 7. Passion for travel 8. Culturally aware, etc.
  • The path to purchase is highly fragmented and the online and offline worlds are seamlessly intertwined.
  • The basic entry ticket to compete in the digital space is telephony, broadband, email and a website.
  • Managing reputation online is an integral component of running a successful business.

Check out the entire presentation below:

For access to all of our past webinars and a look at what’s to come, visit http://bit.ly/LSAwebinars.

Reaching the Growing Number of ‘Digital First’ Consumers

Tuesday, June 3, 2014

Please join LSA and Radicle Consulting for an exclusive webinar presentation next Thursday, June 12 from 2 pm – 3 pm EST.

Today, our schools, colleges and universities are producing a generation that has conducted its entire education in the Internet age. Welcome to the “Digital First” generation. This is a generation that conducts almost EVERY aspect of their lives through technology. Radicle Consulting founder Paul Plant will reveal a few insights that prove just how out of touch many of today’s companies are with this critically influential audience, and how digital transformation is the first step toward meeting the needs of these tech savvy consumers.

Radicle Consulting is a boutique consultancy that specializes in helping companies of all sizes confront the challenges and embrace the opportunities presented by the digital economy.

Spots are limited so reserve your seat today!

Where 2 Get It Reveals the Six Pillars of Multi-Location Optimization

Wednesday, May 28, 2014

During last week’s webinar, Where 2 Get It CEO Manish Patel discussed ways to measure the effectiveness of digital marketing efforts both nationally and locally.  After a recent acquisition of the Brandify platform, Where 2 Get It is helping clients measure their online presence and helping them utilize targeted recommendations to optimize search and social media to reach more customers.

Manish also went into what he calls, “The Six Pillars of Multi-Location Optimization,” which outlines how to protect a brand, improve visibility, manage local listings and monitor all of this activity.  Here are just a few interesting points made during the webinar:

  • Local landing pages are a unifying local presence for each business.
  • Consumers are more likely to use search than visit a company’s website.
  • 95% of commerce still happens offline.
  • The Six Pillars of Multi-Location Optimization: 1. Claiming, Syndication and Data Quality 2. Local Landing Pages 3. Business Locator 4. Reviews 5. Local Advertising 6. Brand Score

Check out the entire presentation below:

For access to all of our past webinars and a look at what’s to come, visit http://bit.ly/LSAwebinars.

The Six Pillars of Multi-Location Optimization

Monday, May 19, 2014

Please join the Local Search Association and Where 2 Get It for an exclusive webinar presentation this Thursday, May 22 from 2 pm – 3 pm EST.

How do you measure the effectiveness of digital marketing efforts both nationally and locally? Discover how multi-location brands are using the Brandify platform to not only measure their online presence but how they are using the targeted recommendations to optimize search and social media to reach more customers. During this webinar, Where 2 Get It will discuss the “Six Pillars of Multi-Location Optimization,” which will show how to protect a brand, improve visibility, manage local listings and monitor this activity.

Where 2 Get It was founded in 1997 and has since grown into an industry-leading provider of location-based digital marketing solutions powering more than 500 brands. Serving more than 500,000 brick-and-mortar locations, Where 2 Get It has channel strength that reaches millions of consumers around the world.

Spots are limited so reserve your seat today!

YP and Market Authority Discuss Perception vs. Reality of Print ROI

Tuesday, May 13, 2014

During a webinar hosted by YP and Market Authority last week, Matt Centofanti of YP and Tom Maguire of Market Authority discussed that while print Yellow Pages (PYP) usage has declined in recent years, the platform continues to provide a strong ROI opportunity for advertisers.  Most notably, many boomers and seniors – who make up demographics with serious spending power – continue to utilize PYP for local search, in addition to consumers from younger demographics.

Matt and Tom shared interesting category, geography and audience data that highlighted markets where PYP advertising is part of a successful, integrated advertising strategy.

Here are some of the highlights from the webinar:

  • PYP might not be considered “cool,” but at YP, print directories generate about 20 calls per second for local businesses.
  • In metro markets, research shows that consumers think just 16% use the phonebook. But the reality is that ~64% do.
  • According to a Market Authority study, while organic online search is the preferred form of local search in San Diego (55%), 20% said they prefer the printed phonebook.
  • Boomers and seniors have strong spending power, and an impressive number go to the phonebook first for local search. The study showed that 48% of consumers in their 50s, 57% in their 60s and 77% in their 70s go to the phonebook first.
  • When spending ad dollars, advertisers care about three things: number of calls, quality of calls and cost.
  • Depending on category, geography and audience, PYP still has a place in the local media marketing mix.

Check out the entire presentation below:

For access to all of our past webinars and a look at what’s to come, visit http://bit.ly/LSAwebinars.