Posts Tagged ‘webinar’

Local or National, Big or Small – Why You Need a Mobile Campaign Now

Tuesday, August 19, 2014

Please join LSA and UpSnap for an exclusive webinar presentation next Thursday, August 28 from 2 pm – 3 pm EST.

eMarketer estimates that spending on mobile advertising will soar 83% to nearly $18 billion this year. Yet this year’s spending growth will raise mobile’s share of the ad market to only 9.8% despite consumers spending a quarter of their media time on mobile devices. The opportunity is clear and during this webinar, UpSnap will provide the strategies and tools you need to quickly launch successful results-driven mobile campaigns.

UpSnap provides highly-targeted, data-driven mobile advertising to attract the ideal audience for brands big and small. Combining first-party proprietary data and real-time analytics, UpSnap goes beyond location to deliver site agnostic and results-driven campaigns that produce qualified, engaged customers. UpSnap tailors each campaign to align with unique business goals, delivering the right customers for more meaningful exposure and better business results.

Spots are limited so reserve your seat today!

Ifbyphone Webinar Highlights: As Search Goes Mobile, Calls Become the New Clicks

Monday, August 18, 2014

During last week’s webinar, Blair Symes and Angelo Tsakonas of Ifbyphone explained how marketers and agencies are using call tracking technology to optimize ROI from paid search. They talked about which PPC ads, search keywords, and landing pages generate calls and sales – and which don’t and talked about how to filter out bad calls and route good ones to the closest store, office, or agent to maximize sales.

In addition, they showed how to significantly improve marketing ROI from search by tracking, scoring, routing and managing calls in the same way as web conversions.  Here are a few takeaways from the webinar:

  • Search is going mobile and calls are the new clicks.
  • 276 million smartphones in the U.S. by 2017.
  • 50% of mobile searches have local intent.
  • 73 billion inbound sales calls expected from mobile search in 2018.
  • Marketers don’t know what sources make the phone ring.
  • Marketing and sales teams can’t control how inbound calls are routed, scored and managed to optimize conversions.
  • One Ifbyphone customer saw a 200% increase in call conversions by using local phone numbers in paid search campaigns.
  • Call tracking helps marketers understand exactly what marketing sources make the phone ring.
  • Around just 19% of inbound calls are actually high quality calls and/or new leads.

Check out the entire presentation below:

For access to all of our past webinars and a look at what’s to come, visit http://bit.ly/LSAwebinars.

LSA Member Innovation in Local: Ifbyphone

Wednesday, August 13, 2014

This week we hear from Ifbyphone, a software provider that enables businesses and agencies to prove and improve marketing ROI by tracking and managing phone leads from any source, including search. For local search specifically, Ifbyphone gives the power to measure PPC ad effectiveness and optimize ROI by not only tracking inbound calls (and the revenue they generate) back to the specific keywords, ads, landing pages, and campaigns that originated them, but also by routing those calls optimally to the right store, office, or sales agent right away.

In addition to the company’s upcoming webinar, we caught up with Ifbyphone’s Demand Generation Manager Blair Symes to learn more:

What local problem(s) does Ifbyphone solve? How?
25% of searches take place on mobile devices today, and that number is expected to surpass PC search by 2015. As search goes mobile, it’s important for marketers and SEM agencies to understand that when smartphone users find a business, they aren’t converting by filling out a web form – they’re calling.

Thanks to click-to-call, Google reports that 61% of mobile searches result in a phone call. 30 billion sales calls were made to businesses in the U.S. last year from mobile search, and that number is expected to reach 75 billion by 2018 (BIA/Kelsey, 2014). Google also reports that half of all mobile searches have local intent.

To compete on search engines like Google and Bing in today’s mobile world, you can’t afford to ignore phone calls in your analytics. Search has become too competitive, and the stakes are too high. It’s why search marketers are now in a race to adopt solutions to measure and control calls the same way they do web conversions.

Keyword-level call tracking solutions like Ifbyphone provide the critical missing piece to your marketing analytics puzzle. While competitors try to outmaneuver you using inaccurate and incomplete SEO and PPC data, you can use call attribution data from Ifbyphone to see what keywords and PPC ad and landing page variations are driving calls, opportunities, and revenue. You can then drive more calls and revenue by optimizing PPC campaigns and bid strategies for the most lucrative keywords, while simultaneously cutting spend on search terms, ads, and landing pages that aren’t driving calls and sales.

What makes Ifbyphone innovative?
While several companies offer call tracking solutions, only Ifbyphone provides keyword-level call tracking plus a full suite of call routing, scoring, and management tools that work once the call comes in to help you optimize ROI from search:

  • Best-in-class reporting available any time: Real-time cloud-based reports gives you detailed insightful on calls you won’t find anywhere else, including call duration, caller’s geography, what web pages they viewed before calling, and more.
  • Integrates with the software you rely on: Include call tracking data in Google Analytics, Universal Analytics, Google AdWords, Salesforce CRM, and bid management tools like Kenshoo, Acquisio, and Marin Software.
  • Filter out bad calls: Send callers to a virtual receptionist first to weed out the ones that aren’t right for sales agents.
  • Score call quality: Use call scoring tools that measure conversation quality for you, record calls to prove value, and more.
  • Route calls optimally: Ifbyphone will automatically route calls based on factors you decide, such as time of day, what PPC campaign drove the call, and caller location. This last piece includes technology called geo-location that uses cell triangulation to route mobile callers to the closest store, office, or agent.
  • Manage call agent activity: Monitor and record call activity for the entire salesforce regardless of agent location, device, or phone system.

How does Ifbyphone make the local space better for advertisers and/or consumers?
Ifbyphone enables advertisers to truly understand how your search marketing generates calls and revenue, either for your own business or for your clients. That data can be used to prove your value to execs or clients and to improve PPC performance to generate better ROI. For consumers, instead of waiting on hold, Ifbyphone’s call scoring technology can provide them with helpful automated phone menus for things like business hours, store locations, or account information right away. It can also route their calls directly to their closest store right away, so they don’t waste time with annoying transfers.

What is next in local?
Calls are what’s now and what’s next. For local search and e-commerce, calls are everything, thanks to smartphones and the rise in mobile search volumes. Search marketers and SEM agencies need to provide callers with a first-class call experience, and that requires tools to handle what happens once calls come in, and that integrate call tracking data with the other marketing applications you rely on to analyze and improve performance. Ifbyphone is the only call tracking provider that has them.

To learn more about Ifbyphone register for the company’s upcoming webinar, visit the Ifbyphone website or email them at contact@ifbyphone.com

SourceTrak™ Call Tracking Software From Ifbyphone from Ifbyphone on Vimeo.

Call Tracking for Local Search: What Every Marketer Should Know

Wednesday, August 6, 2014

Please join LSA and Ifbyphone for an exclusive webinar presentation next Thursday, August 14 from 2 pm – 3 pm ET.

During this webinar search experts from Ifbyphone will explain how marketers and agencies are using call tracking technology to optimize ROI from paid search. They will share which PPC ads, search keywords, and landing pages generate calls and sales – and which don’t and will explain how to filter out bad calls and route good ones to the closest store, office, or agent to maximize sales. In addition, they will show how to significantly improve marketing ROI from search by tracking, scoring, routing and managing calls in the same way as web conversions.

Ifbyphone provides the leading voice-based marketing automation (VBMA) platform that businesses and marketing agencies rely on to connect, measure and optimize sales calls. Built specifically for marketing and sales, Ifbyphone’s cloud-based solution helps companies of all sizes optimize marketing spend across all channels, generate and convert more high-quality leads and acquire more business over the phone.

Spots are limited so reserve your seat today!

Free Webinar Highlights Ad to Action Award Winners

Wednesday, July 23, 2014

Don’t miss part two of our free webinar series this Thursday, July 24 at 2pm EDT featuring our Ad to Action Awards winners. Representatives from three winning companies will give attendees deeper looks into the functionality, benefits, targeting and ROI opportunities associated with their product or solution.

  • Print: Platform Agnostic Dynamic Location Based Media Planning by SMG Local Spectrum
  • Mobile: GeoCookie by Thinknear
  • Deals/Loyalty/Ecommerce: MyTime
  • Vertical Specific: Weather Triggered Demand Generation by SMG Local Spectrum

Register for our free webinar here.

The Ad to Action Awards recognized solutions within eight submission categories that demonstrated the greatest potential for driving local business sales and providing memorable experiences to consumers at the end of their purchasing decision track. We received 60 outstanding solutions that were evaluated by a diverse panel of 14 notable experts, analysts, media and practitioners from across the local advertising industry.

About $450M of Digital Co-Op Ad Dollars Are Left Unused

Friday, July 11, 2014

During this week’s webinar, Marianna Tishchenko, business development at PaperG, walked through digital co-op advertising for publishers and agencies and shared some recent industry trends.  She shared some data to show why digital co-op presents a huge opportunity for local advertisers and discussed what’s keeping all the offline co-op spending from going digital.

In addition to getting a sneak peak into PaperG’s solutions that help facilitate digital co-op advertising, here are some other takeaways from the webinar:

  • Online co-op marketing is worth $1.7 billion today with $450 million left unused due to lack of participation. (Borrell Associates)
  • There are 4500+ co-op programs available in the U.S. for digital, print, radio, mobile, SEM, billboards and many other forms of advertising.
  • The obvious benefit of co-op advertising is that it gives local dealers “free money” from manufacturers which makes advertising more cost-effective.
  • With U.S. digital ad spend expected to grow to $61.35 billion by 2017, co-op will grow with it.

Check out the entire presentation below:

For access to all of our past webinars and a look at what’s to come, visit http://bit.ly/LSAwebinars.

Capitalizing on the $1.7 Billion Digital Co-Op Opportunity

Thursday, July 3, 2014

Please join LSA and PaperG for an exclusive webinar presentation next Thursday, July 10 from 2 pm – 3 pm EST.

In this webinar, PaperG’s Marianna Tishchenko will walk you through digital co-op advertising for publishers and agencies and share some recent industry trends and why you should care. She will cover what’s keeping all the offline co-op spending from going digital and what digital solutions and resources exist to help you overcome them, making the process painless and simple.

PaperG is the leader in local display. Named one of Forbes’ 100 Most Promising Companies in America, the company makes digital display advertising efficient and effective. The company’s technology and cloud workflow streamlines ad creation so that anyone can make high quality, cross-platform ads within minutes — a process that has historically taken days or weeks. PaperG has already powered hundreds of thousands of digital display ad campaigns for major media companies like YP, Dex Media, and Digital First Media, saving them time and money.

Spots are limited so reserve your seat today!

Google My Business Tips for Multi-Location Businesses

Tuesday, July 1, 2014

During last week’s webinar, Andrew Shotland, proprietor at Local SEO Guide, walked through Google My Business (formerly Google Places) issues for multi-location businesses and provided some tips for how to deal with them.  He also provided detail on on-page local SEO tactics including schema.org markup that can improve the display of search results for consumers.

Here are some of the highlights from the webinar:

  • Questions multi-location businesses should ask before deciding on linking to homepage or location page on Google My Business: How many locations?; Which page has “authority” (links)?; and which is the preferred landing page?
  • On Google My Business, do not create new listing when rebranding. Simply change name of business on listing.
  • When changing locations, once again, do not create a new location, but update location once the location opens.
  • While it will take a long time to update, when actual address is missing from maps, some of the primary places to go to update the mapping data include: Google Map Maker, TeleAtlas, TomTom, and OpenStreetMap.
  • It is good to list multiple practitioners at single location (real estate agents, doctors, etc.) but try and differentiate them somehow with different phone numbers.
  • Be the first to upload photos to your Google My Business page in order to prevent other, unrelated pictures from becoming your business profile image.
  • In Google Carousel results, the top two-thirds of your profile photo will be what users see when you show up, so optimize the picture accordingly.

Check out the entire presentation below:

For access to all of our past webinars and a look at what’s to come, visit http://bit.ly/LSAwebinars.

Mo Locations Mo Problems: SEO Tactics for Multi-Location Businesses

Tuesday, June 17, 2014

Please join LSA and guest presenter Andrew Shotland for an exclusive webinar presentation next Thursday, June 26 from 2 pm – 3 pm EST.

During this webinar, Andrew Shotland will walk you through common Google Places issues for multi-location businesses and provide some tips for how to deal with them.  He’ll also provide detail on on-page local SEO tactics including schema.org markup that can improve the display of search results for consumers.

Andrew is the proprietor of localseoguide.com a leading search consultancy with a specialty in SEO for local search, enterprise-level search marketing and corporate training and is a regular contributor to Search Engine Land.

Spots are limited so reserve your seat today!

The Importance of Reaching ‘Digital First’ Consumers

Monday, June 16, 2014

During last week’s webinar, Radicle Consulting’s Founder and Principal Paul Plant discussed the “Digital First” generation who conducts almost every aspect of their lives through technology.  Paul outlined the importance of these consumers and shared some tips on how to meet the needs of these tech savvy consumers.

Given Paul’s 35 years of experience in media and telecommunications, he provided some invaluable strategic advice on digital transformation, customer-centricity, organizational change, leadership coaching and much more.  Here are some of the top takeaways from the webinar:

  • There are 6.5 billion mobile subscribers in the world, which is 93% of the entire population
  • 94% of smartphone users keep their device within one meter of their person at all times.
  • Two-thirds of connected consumers have now made a purchase online.
  • Winning companies in the digital economy are able to present a single view of their business across all channels.
  • Digital First Consumer Characteristics: 1. Lifestyle before career 2. Capture the moment 3. Share everything 4. Ethical sourcing 5. Environmentally aware 6. Apolitical 7. Passion for travel 8. Culturally aware, etc.
  • The path to purchase is highly fragmented and the online and offline worlds are seamlessly intertwined.
  • The basic entry ticket to compete in the digital space is telephony, broadband, email and a website.
  • Managing reputation online is an integral component of running a successful business.

Check out the entire presentation below:

For access to all of our past webinars and a look at what’s to come, visit http://bit.ly/LSAwebinars.