Posts Tagged ‘webinar’

Managing Local Listings to Drive ROI for National Brands

Tuesday, April 1, 2014

Please join LSA and Rio SEO for an exclusive webinar presentation next Thursday, April 10 from 2 pm – 3 pm EST.

Multi-location businesses, especially national brands with thousands of locations, struggle to manage the accuracy and consistency of their local business information.  Yet, using local listings to drive search traffic has proven to deliver the lowest cost per acquisition in the search industry to date. During this webinar, Rio SEO will share the processes used and the results seen by big brands that are managing their local business listings in bulk.

Rio SEO Local Search powers store finder software, mobile store finder software, and local business listing management software. They offer Automated Local SEO services to multi-location businesses allowing them to optimize, distribute, and claim their local listings in Google, Yahoo, Bing, Infogroup® expressupdate, Neustar® Localeze®, Acxiom™, Factual™, Yext, Social Networks and other online local data aggregators. Based in San Diego, Rio SEO is among the largest independent providers of SaaS based, local SEO automation solutions and patented SEO reporting tools. Customers include brand marketers, retailers, and digital agencies. For more information about Rio SEO contact them at 858.876.3010 or visit them online at www.RioSEO.com.

Spots are limited so reserve your seat today!

Using Media, Campaign, Geography and Category Level Data to Drive Sales

Monday, February 24, 2014

Please join LSA for an exclusive webinar presentation next Monday, March 3 from 2 pm – 3 pm EST.

In the competitive local advertising space, it is critical to have the research, data and insights you need to drive sales and help clients grow.  From consumer media usage to vertical specific insights, the Local Search Association provides access to research that helps members maximize clients’ ROI by developing informed and customized local strategies.  During this webinar, find out how being an LSA member gets you access to a variety of reports, data sets and research that will help you sell.

The Local Search Association is the largest trade organization of companies focused on print, digital, mobile and social media solutions that help local businesses get found and selected by ready-to-buy consumers. The mission of the Association is to lead, serve, grow and advocate on behalf of companies that help local businesses through results-driven marketing and media services. Association members include U.S. and international directory publishers, search engine marketers, online listings and review sites, digital advertising agencies and mobile search providers.

Spots are limited so reserve your seat today!

JiWire Highlights Importance of Targeting Beyond Location on Mobile

Tuesday, February 18, 2014

During their webinar last week, JiWire explored the ways in which advertisers are finding success by targeting custom audience segments at exact moments in their lives.  They shared some case studies that showed how using various pieces of consumer information in addition to location can make mobile brand messages more relevant.

Check out their entire presentation below:

For access to all of our past webinars and a look at what’s to come, visit http://bit.ly/LSAwebinars.

Beyond Location: Engaging Mobile Audiences with Smarter Targeting

Tuesday, February 4, 2014

Please join LSA and JiWire for an exclusive webinar presentation next Thursday, February 13 from 2 pm – 3 pm EST.

We are all aware of the significant opportunity that exists for national brands and SMBs to engage prospective customers in mobile across regional, local and neighborhood geographies.  But with all of the ways we capture consumer data, there is an even bigger opportunity to target beyond location. In this webinar, JiWire will explore the ways in which advertisers are finding success in targeting custom audience segments at exact moments in their lives, making brand messages more relevant.

JiWire is the leading location-powered mobile advertising and data platform, connecting advertisers with engaged mobile audiences at scale. JiWire’s Location Graph™ is a multi-layered learning machine that has accumulated hundreds of billions of data points to offer advertisers true one-to-one audience targeting on mobile. Since 2003 they have been leveraging proprietary historical and present location data from both wi-fi and mobile networks to understand audiences across all mobile devices, ultimately delivering high performance campaigns for clients.

Spots are limited so reserve your seat today!

Solocal Group Gives Glimpse into the Products Driving Significant Growth in Digital Revenue

Tuesday, January 28, 2014

Solocal Group

Last year at our annual conference, Solocal Group’s CEO Jean-Pierre Remy spoke about the company’s transformation from a traditional print directory publisher to an innovative local search provider.  During last week’s webinar, Bruno Berthezene, Solocal Group partnerships and business development manager, discussed the digital products and solutions that are helping make this transformation so successful.

Solocal Group’s focus is on providing local digital media and marketing solutions for retailers and service providers, both large and small.  With this focus in mind, in just six years, Solocal Group has been able to grow their digital revenues from about 34% in 2007 to almost 60% in 2012. Bruno attributed this to a variety of products and solutions but specifically highlighted the following:

  • Web YP: Priority listings in pagesjaunes.fr; 1st position for 50% of searches in a activity/geography mix; tier 2 priority listing.
  • Mobile YP: Priority listings in PagesJaunes mobile app; 1st position for 50% of searches in a activity/geography mix; tier 2 priority listing.
  • Free GPS App: Priority listings in “Mappy GPS” free app.
  • Websites: Website, mobile and tablet sites sold together; hundreds of verticalized possible looks and feels; Facebook fan page, photos, video, booking, classifieds, coupons, menus, e-commerce and more.
  • Store Locator: By generating a microsite per retail location, “BRIDGE” increases online visibility of each of the outlets.
  • Direct Marketing: Turnkey DIFM or DIY emailing campaign solution; postal mailing and text message campaigns.
  • Appointment Booking: Real-time appointment booking; fully customizable for web and mobile.
  • Classifieds: Classifieds for the real estate, cars and jobs verticals; visibility within pagesjaunes.fr and in dedicated vertical websites.

Check out the entire presentation below:

For access to all of our past webinars and a look at what’s to come, visit http://bit.ly/LSAwebinars.

Capture a Client’s Increasing Digital Ad Spend with Solutions that Work

Thursday, January 16, 2014

Solocal Group

Please join LSA and Solocal Group for an exclusive webinar presentation next Thursday, January 23 from 2 pm – 3 pm EST.

During last year’s LSA Conference, Solocal Group’s CEO spoke about the company’s successful transformation from traditional print directory publisher to innovative local search provider with a wide portfolio of print, online, social and mobile products.  During this webinar, Bruno Berthezene, Solocal Group partnerships and business development manager, will discuss the digital products and solutions behind this transformation. Join us and find out how Solocal Group is successfully capturing the increasing digital ad spend of local businesses.

Solocal Group ranks #1 in local communication in France, with revenues of €1.07 billion in 2012. It employs 4,900 people in France, Spain, Luxembourg and Austria, including 2,300 sales advisers to support its 677,000 local and national advertising customers. As a creator of useful media, Solocal Group operates in three complementary business lines: content and service provision, media and advertising representation. Thanks to its know-how and the performance of its brands, Solocal Group occupies a leading position on the Internet.

Spots are limited so reserve your seat today!

Borrell Shares Tips on Making Move from Media Company to Marketing Agency

Monday, January 13, 2014

During last week’s webinar with Gordon Borrell, CEO of Borrell Associates, he shared insight into the evolving local media space, specifically the transformation of media companies into marketing agencies.  With publishers rushing to meet SMB demands to buy SEO, social media management, reputation management and other services, their business is fundamentally changing.  Instead of selling high-margin media products, local media pros are now selling less-scalable marketing services.

When it comes to profitability, Gordon provided some best practice examples of companies that went from traditional media company to a successful digital business which included LSA members Mediative and Web.com.  He also provided some great insights and advice that can help local marketers become more digitally savvy:

  • By 2018, consumers will curtail their media time by 19 minutes, effectively saying “enough!”
  • 64% of SMBs are “very” or “somewhat” optimistic about near-term (12 months) improvement to the local economy.
  • SMB marketing budgets were up 10.7% in 2013.
  • On average, SMBs get 5 sales calls per week and listen to only 1 of them.
  • 42% of SMBs pegged digital media for more spending.
  • Online spending is an energizer bunny; it keeps going and going.
  • 70% of SMBs use FB, compared with 64% two years ago.
  • 85% of SMBs say mobile presence is important, yet only 19% engage in mobile marketing.
  • When it comes to evolving from traditional media:
    • Know how much you’re chasing; set goals
    • Partner.  Don’t go it alone
    • Build slowly; don’t invest heavily
    • Expect profitability (almost) from the outset
    • Train, train, train reps.  Then train them again

Check out the entire presentation below:

For access to all of our past webinars and a look at what’s to come, visit http://bit.ly/LSAwebinars.

The Ugly Catharsis: From Media Company to Marketing Agency

Thursday, January 2, 2014

Please join LSA and guest presenter Gordon Borrell, CEO of Borrell Associates, for an exclusive webinar presentation next Thursday, January 9 from 2 pm – 3 pm EST.

Hordes of publishers are rushing to meet SMB demands to buy SEO, social media management, reputation management and other services.  In so doing, they’re shifting from selling high-margin media products to less-scalable marketing services.  In this webinar Gordon will explore the products, uptake rates and pricing, as well as the biggest question of all:  Is there any profit in this?  Gordon will also offer details and analysis on how media companies are faring as they morph into marketing agencies.

Gordon Borrell is a sought-after speaker for conferences and company meetings and one of the media industry’s leading analysts. He is ranked in the top 2% among Gerson Lehrman Group’s 150,000 consultants worldwide and is quoted frequently in The Wall Street Journal, The New York Times, Ad Age, Forbes and other publications. He has appeared on CNN and other TV and radio programs discussing trends and forecasts for local media.

Spots are limited so reserve your seat today!

Helping Local Marketers Sell, Partner and Evolve in 2014

Wednesday, December 4, 2013

Please join LSA for an exclusive webinar presentation next Thursday, December 12 from 2 pm – 3 pm EST.

As the local search industry continues to evolve at a rapid rate, we at the Local Search Association are working to keep our members ahead of the game.  During this webinar, we will give a look ahead at 2014 and discuss some of the issues that we think are going to be game changers in the local advertising space.  In addition, we will talk about how we are bulking up our membership benefits, developing stronger insights and analytics, creating more opportunities to partner and, overall, working to become leaders in local.

The Local Search Association is the largest trade organization of companies focused on print, digital, mobile and social media solutions that help local businesses get found and selected by ready-to-buy consumers. The mission of the Association is to lead, serve, grow and advocate on behalf of companies that help local businesses through results-driven marketing and media services. Association members include U.S. and international directory publishers, search engine marketers, online listings and review sites, digital advertising agencies and mobile search providers.

Spots are limited so reserve your seat today!

Greg Sterling Highlights Opportunities with Indoor Location Technology

Monday, December 2, 2013

During his webinar, Greg Sterling, industry expert, gave an overview of the indoor location marketing ecosystem, various technologies in use, indoor analytics and the way in which online-to-offline tracking will revolutionize ROI.  Some takeaways from the webinar include:

  •  Web-influenced offline spending is worth nearly $2 trillion annually.
  • Large majorities of internet users do research online before buying in stores or engaging local service providers.
  • People consult their smartphones for price and product information before deciding whether to buy.
  • The big opportunity for local marketers with indoor location is tracking online to offline activity.
  • 59% of searches on Yelp are from mobile.
  • Smartphones at critical mass
  • Basic location infrastructure in place (mobile network + WiFi) to make indoor location work
  • Consumers are widely using smartphones in stores and are willing to share location for benefits
  • Brands/retailers want the data and want to have “conversation” with their customers near POS
  • 40% to 50% of search/lookups on various YP sites are from mobile (globally)
  • Nearly 50% of Groupon transactions in Q2 (North America) came from mobile
  • Google Maps has more mobile than PC users (as of Q4 2012)

Check out the entire presentation below.

For access to all of our past webinars and a look at what’s to come, visit http://bit.ly/LSAwebinars.