Today’s Social + Mobile: Show Me the Money! speaker spotlight features Jon Silverman, senior account executive, platform sales at xAd. Jon and the rest of the team at xAd help brands harness the power of accurate location data in order to produce measurable results from mobile advertising.
Prior to joining xAd about a year ago, Jon was a director of national sales for Digital First Media which reaches 64 million Americans each month across 14 states through 800 multi-platform products like the Denver Post and San Jose Mercury News. In addition, Jon worked as an advertising sales executive at The Economist and was a managing director at Mediaplanet in New York.
We asked Jon a few questions about his upcoming SoMoConf session, and here is what he had to say:
What are the key topics you’ll discuss during your session?
I hope to discuss what has worked really well for local traditional media companies who are using mobile to ensure their clients are seeing increased business both in terms of foot traffic, and calls.
What about your session are you most excited about?
I am excited about all the work that Cox and xAd have already done, as well as xAd’s own success in selling mobile. It’s a big turning point for traditional media companies as circs drop, TV share of voice getting creeped on by Tablet/Smartphone, etc…so it’s a very interesting time to include mobile in the toolbox of the traditional media outlets.
Why is it important that attendees not miss your session?
Everyone is asking about mobile. There’s a TON of great info as well as misinformation out there, and if anyone misses this session, they might not be in a position to talk about mobile’s success when combined with traditional media.
What excites you most about mobile advertising?
The connections. A lot of people get freaked out by the targeting capabilities we have, but once they understand them, it’s a great feeling for me. The fact that we can glean insight into what people are searching for, and then target based on this connects consumers and business more efficiently and successfully.