January 28, 2010
What Will Yellow Pages Create for the Tablet?
Yesterday in San Francisco, Apple CEO Steve Jobs introduced his company’s latest, highly-anticipated innovation – the Apple iPad Tablet.
If you’ve followed the news recently, you already know that tablets are not only expected to make waves as a new consumer gadget, but also as a means for old media publishers such as newspapers and magazines to reach new customers. In addition to Apple, HP has released a tablet device, and others including Dell, Lenovo, and possibly Microsoft are planning to release tablet devices later this year.
In his presentation, Jobs noted that the iPad will support the iTunes store, most applications already available in its App Store, as well as a new iBookstore with books from major and independent publishers. The iPad will also feature Wi-Fi and Bluetooth Internet connectivity and include an option for unlimited wireless data through AT&T.
With all the excitement surrounding the tablet, I’m eager to see what Yellow Pages companies develop to take advantage of this new technology. YP companies are already changing the ways we search for information online and via mobile. I can only imagine the possibilities that tablets will bring by providing YP clients with a greater ability to share dynamic content with their target consumers, wherever they are.