Back in March, we shared news that the UK’s Yell Group had launched a new Augmented Reality iPhone app for Yellow Pages listings – one that we felt showed the company’s leadership in the mobile search space.
Now, Yell is showcasing its latest innovations on its popular online Yellow Pages directory, Yell.com.
In a post on Screenwerk on Friday, Greg Sterling wrote that Yell worked with C3 and Tridoo to create new 3D maps and street-level photography tools on its website for cities including London, Manchester, Birmingham and Leeds.
Sterling said that he believes Yell’s maps offering poses “the first real challenge to Google Maps in the UK” and “adds huge value to Yell.” I agree that the technology and quality of the images are first-rate – check them out by clicking here.
Additionally, Sterling notes that Yell introduced a new video channel that features clips from local businesses, and a “shortlists” tool, which allows consumers to create a list of their top 10 favorite businesses that can be shared via e-mail and social networks.
Yell.com launched the offerings with new branding and a fresh design on its website, including clearer layouts that improve the search experience.
Check out the new Yell.com here and let us know what you think.