February 1, 2011
Yellow Pages Industry Launches Upgraded Consumer Choice Website
As our readers know, we have been working to perfect a solution that ensures phone books are only delivered to those who want them.
Today that solution is here.
Directory publishers nationwide have joined YPA and ADP in launching the upgraded website, www.yellowpagesoptout.com. The site, which has been completely redesigned from its original 2009 version, makes it even easier for people to choose which phone directories are or are not delivered to their homes.
The goal of this redesign was to create an interface that is as user-friendly as possible, so we included the following features:
- A simple mechanism so consumers can stop the delivery of just one, several, or all directories to their homes directly from the site.
- Images of directory front cover graphics and information on scheduled deliveries, making it easy for consumers to identify which directories to include in their opt-out request.
- Email confirmation for participants of their selections.
As we roll out the revamped www.yellowpagesoptout.com, we will continue to educate lawmakers and community members about all of our efforts to improve the sustainability and convenience of our Yellow Pages directories.
Please visit www.yellowpagesoptout.com and see what the past few months of your cooperation and collaboration has produced.