YellowPages.com Is a Trusted Research Resource
January 20, 2011 | Contributed by: Stephanie Hobbs
We all love those “best places” lists, especially when our home city pops up on them. Sometimes I wonder how these lists are put together. Check out these two research studies that use Yellow Pages data as part of some unique methodologies.
First up is this study from http://www.advocate.com/ on the Gayest Cities in America. While not a traditional scientific survey or poll, its methodology combines data from several online sources to get a sense of the largest gay communities. This includes using yellowpages.com to assess how many local businesses had the word “gay” in the name or business description.
Also, as featured in USA Today, Central Connecticut State University released its annual report on America’s Most Literate Cities. Part of its methodology each year is to search yellowpages.com to identify the number of retail, rare, and used booksellers in each city.
I think both of these studies illustrate that yellowpages.com data is not only comprehensive but trustworthy. It’s great to see people using our data in unique ways!