YP announced last week that media veteran David Lebow has joined the company as senior vice president and general manager of its newly created National Markets Group, based in New York. According to the press release, the new group will have a dedicated focus on developing and activating digital solutions for national advertisers looking to generate local leads.
David has more than 25 years of experience in the media and digital industry, and has held key leadership roles at well-known advertising and technology companies, driving audience growth, advertising and e-commerce revenue. Previously, he held executive positions at AOL, AMFM Radio (now Clear Channel), Internet Broadcasting, and Group Commerce.
“National brands are actively seeking ways to have a stronger local presence, especially through mobile advertising, as more consumers use mobile devices to connect with merchants in their communities,” said David. “YP’s tremendous assets allow us to capitalize on the growing digital advertising needs of the world’s most notable brands. This is an exciting time to be a part of YP as we pursue new and broader markets.”
We welcome David to the local search industry and look forward to seeing the results of his work!