Earlier this week, YP introduced a new face to its flagship website YP.com, which continues to rank as a top 40 web domain, according to comScore. Since spinning off from AT&T two months ago, YP has introduced several product updates including a new YP.com homepage, as well as a new mobile app called Gas Guru.
As the video tour above shows, the YP.com updates give businesses more visibility among potential customers within their local YP community, right on the homepage, enabling users to discover more local businesses. The new homepage aligns with YPs focus on building products and features that shift search to be more about decision-making to help users get things done.
Yesterday, we blogged about the recently released YP Local Insights Digital Report, which noted that YP’s mobile apps drove two calls to a business every second in Q2 2012. While mobile apps present a different on-the-go opportunity, YP believes this same approach can be allied to online search.