YP recently shared some exciting news: the company was the second largest in the U.S. mobile advertising industry in 2012, with more than $350 million in advertising revenue attributable to mobile, according to analyst firm International Data Corporation. Given that the mobile advertising space grew by an astounding 70% in 2012 alone, this is an impressive achievement by the recently formed company.
YP is capitalizing on the continuing shift of consumers to local mobile search with strong results:
- YP’s mobile apps referred nearly 100 million calls to local businesses in 2012.
- Click through rates on the company’s paid mobile listings grew by 100% during the year.
- YP was ranked among the top 40 mobile web domains in the U.S. by comScore.
The company will continue to focus on mobile in 2013 with new products including its recently launched Dynamic Store Locator, which alerts customers to nearby stores using geo-fencing. Tools like these grab customers at their most ready-to-buy moment.
We’ll have a chance to hear directly from YP about its mobile efforts during our annual Search Starts Here Conference in April. YP’s Execuitive Director of Mobile Business Development, Michael Rubin, will be joining panelists from Google, xAd, and Moasis to talk about what’s ahead in the mobile space.
If you haven’t already, head over to our conference website for more information and to register!