Last week, YP released its quarterly Local Insights Report, which focuses on online and mobile data trends from its Local Ad Network. The report’s findings provided some interesting perspective on continued trends in local search and offered new data on which local businesses are advertising the most through its network.
In Q2 2012, Restaurants continued to be the most searched category for both mobile and online platforms. Financial Services, Auto Repair, Real Estate, and Beauty Services rounded out the top five.
The fastest growing search categories in Q2 were Family Services, Wedding Planning & Supplies, and Pharmacies.
YP also included its list of Top Local Advertiser Categories by ad spend based on its network of more than 500,000 advertisers. The top three categories were Medical, Contractors & Construction, and Legal Services.
YP recently did a study about the ready-to-buy consumer and the quality of leads from its search products, which found that 56% of visitors to its local ad network followed up their search with a purchase. Those consumers made an average of 2.7 transactions per month with the businesses they found on YP’s properties, at an average value of $159 per purchase. Those are some pretty impressive numbers!
YP’s Local Insights Report does a great job of illustrating the central role Yellow Pages products play in connecting local businesses and consumers in a variety of business categories. Click here to read the full report.