I’m pleased to announce the addition of Bradley Carson to our YPA leadership team as the new vice president of operations. In this role, Brad will be responsible for maintaining and developing all of YPA’s systems, products and standards. Kathy Roush, former vice president of operations and long time member of the YPA staff, will be retiring later this year.
Brad’s credentials include more than 20 years of Yellow Pages industry experience, most recently as director and executive account manager of Amdocs from 2003 to 2010. He’s also served in executive positions at SBC / AT&T Communications, Inc., Business Trends, Inc., and Ameritech Advertising Solutions.
From his diverse background and my conversations with Brad, I’m convinced he has the knowledge and vision necessary to help innovate YPA’s existing programs and create new opportunities for YPA to better service our members in the future. I look forward to seeing Brad take our organization’s offerings to the next level.
Please join me in welcoming Brad to YPA.