November 11, 2009
YPA President Talks Small Business Advertising on SkyRadio
YPA sponsored a spot for President Neg Norton (and InsideYP blogger) that can be heard all this month on the Sky Radio Business and Technology Report airing on 29,000 American Airlines flights across the country.
Neg discusses the dramatic changes the advertising industry is experiencing and talks about the ways the Yellow Pages industry is trying to help small businesses navigate this new space and its ever increasing choices for advertisers.
These new platforms for advertisers have led to the growth in the array of choices available to consumers to get information about local businesses. Neg addresses the important issue of consumer choice, promoting www.yellowpagesoptout.com as the go-to trustworthy site for consumers who wish to opt-out.
Other featured guests included Ed Pollock of the U.S. Department of Energy, Ginny Gomez of Peopleclick, Inc., and John Damgard of the Futures Industry Association among others.
Click here to listen and download the full segment, and listen out for the spot next time you are on American Airlines this month.
Post updated to add description of sponsorship.